The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
Tag: Declan Rice
UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
BT-owned EE rolled out a third wave of work under its ‘Hope United’ squad to launch ‘GayVAR’:an integrated campaign which leverages the mobile operators’ status as the lead partner of The Football Association (The FA) and its flagship Wembley Stadium by highlighting and tackling online homophobia in football. Inspired by the game’s VAR (Video Assistant… Continue reading UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
Declan Rice Fronts Panini UK Official Premier League 2023 Sticker Collection Launch Campaign
To promote the launch of the official Premier League 2023 sticker collection, Panini UK partnered with London-based sports marketing agency Dark Horses on an integrated campaign fronted by England midfield general and West Ham skipper Declan Rice. The Premier League player ambassador features across the campaign’s TV, social and digital creative executions which were… Continue reading Declan Rice Fronts Panini UK Official Premier League 2023 Sticker Collection Launch Campaign
England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
The Campaign Against Living Miserably (CALM) leveraged Qatar 2022 led spiking soccer interest by extending its ‘Invisible Opponent’ campaign to challenge stereotypes and help people open up about how they are feeling with a primary focus on ‘loneliness’: a significant problem in the UK with 3m people currently saying they feel lonely ‘some’ or ‘most’… Continue reading England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Ambassadors Eric Cantona, Mason Mount and Thierry Henry are amongst the footballers fronting Sports Direct’s ‘Give Me Football’ Christmas campaign which sees some of soccer’s biggest names star in a series of spin-off spots that seek to subvert the traditional UK Christmas ad arms race. The campaign, created by COPA90 and helmed by Pulse… Continue reading Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
At the start of the 2022/23 season, the Premier League launched a 90-second brand film thanking fans and the football community and highlighting football’s social contribution. Leveraging the new (early) season kick-off and running in cinemas, on television, online and in print, the spot offers a tribute to 30 years of stories, thrilling football,… Continue reading Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit. Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album
Panini launched its 2022 Premier League Sticker Album and collection through an integrated campaign fronted by a hero spot starring England and West Ham United midfielder Declan Rice. Using the brand’s umbrella and ongoing #GotGotNeed tagline, the campaign – which was created by Dark Horses and directed and produced by Pete Banks and Kode… Continue reading Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album
