Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’. Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Tag: David Ortiz
DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad. The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
BoA & Ortiz Thank Veterans At MLB World Series Game 1
The World Series Community Initiative for Game 1 of this year’s Fall Classic was dedicated to veterans & military families and revolved around the ‘Welcome Back Veterans’ initiative and events were spearheaded by the culmination of Bank of America’s ‘Express Your Thanks’ campaign. In addition to the associated on-field pregame ceremony and a set… Continue reading BoA & Ortiz Thank Veterans At MLB World Series Game 1
