Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Tag: David Beckham
FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons
FIFA partner Adidas launched its 2023 Women’s World Cup activation with a star-studded film titled ‘Play Until They Can’t Look Away’ which champions the game’s next generation of young super stars and showcases their skills and passion as it seeks to generate global attention and support for the game and the players (plus the brand)… Continue reading FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
Frito-Lay, the official USA snack of the FIFA World Cup, rolled out the core commercial spearheading it Qatar 2022 activation built around an old-school ‘Soccer or Football’ debate between football legends Peyton Manning and David Beckham. Created and produced by Frito-Lay’s in-house creative agency, the hero spot sees NFL Hall-of-Famer Manning and Champions League winner… Continue reading ‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad
Late June saw singer-songwriter Joy Crookes team up with a crowd of celebrities and soccer stars for the launch of a film titled ‘Our England’ which both celebrates and reveals the England Women’s football squad for UEFA Women’s EURO 2022. The commercial features a young girl in her bedroom opening up her Panini football… Continue reading ‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad
EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
To promote the release of FIFA 22, EA Sports rolled out a global campaign called ‘HyperMotion’ asking questions about ‘what makes us human’ and featuring a strong team of football ambassadors led by Paris Saint-Germain superstar and the game’s cover player (for the second year running) Kylian Mbappé, long-time endorsers David Beckham and Zinédine Zidane, plus… Continue reading EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021’ Participation
On 18 May adidas and Parley launched a joint, multi-channel campaign promoting the 2021 iteration of the global impact ‘Run for the Oceans’ platforms: which returns for a fourth year, marks the second Parley Missions chapter of 2021 and is backed by marketing for Adidas eco products. Launched ahead of World Oceans Day on… Continue reading Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021’ Participation
Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
The new Predator 20 boots, which come complete with Demonskin technology, 406 spikes and increased grip and spin, are positioned as providing the wearer with an unfair advantage in a 360-degree degree global campaign called ‘100% UNFAIR’. Working with agency TBWA\Neboko, the multi-channel campaign seeks to show how the boots are unfair with the… Continue reading Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
Adidas Celebrates Global Soccer Stars’ Resilience Via Long-Form Content Series ‘Unfair Advantage’
To celebrate the steely determination and resilience of the world’s top footballers to inspire the next generation of players, February saw Adidas Football launch a new long-form content series called ‘Unfair Advantage’. Created in harness with agency We Are Social Sport (with production by We Are Social Studios), this four-part film series is fronted… Continue reading Adidas Celebrates Global Soccer Stars’ Resilience Via Long-Form Content Series ‘Unfair Advantage’
AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
Beckham & Zidane Spot Helps Adidas Football Celebrate ‘25 Years Of Predator’
Adidas brings together David Beckham and Zinedine Zidane to relaunch their signature football boots on the 25th anniversary of the Predator. The pair of iconic football legends appear seated on a sofa relaxing with their feet up both boasting about the the gold and white of the Predator boots they wore during the early… Continue reading Beckham & Zidane Spot Helps Adidas Football Celebrate ‘25 Years Of Predator’
Adidas Ambassador Icons Beckham and Zidane Activate World Cup Via Mutual respect Spots
Adidas Football’s latest World Cup content activation strand spot features two football greats and iconic Adidas ambassadors – David Beckham and Zinedine Zidane – paying homage and mutual respect. Launched on 6 July to leverage the World Cup quarter final stage, the core campaign film – called ‘Create Respect’ – sees the two pay… Continue reading Adidas Ambassador Icons Beckham and Zidane Activate World Cup Via Mutual respect Spots
