Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’. The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition
Tag: Data
Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
The world’s best selling sports drink Gatorade collaborated with UEFA (withy whom it has an official sponsorship through parent company PepsiCo’s portfolio partnership) on a first-of-its-kind initiative to optimise female match officials’ health and performance ahead of, and during the UEFA women’s Euro 2022 tournament: a program designed to assist elite female match officials with… Continue reading Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats
An Asics experiential campaign to promote its new Glideride shoe technology challenged runners to take part in a novel kind of a race – a race without a finish line. The underlying questions behind the initiative was to explore what might happen and what might be achieved when the mental and physical constraints of… Continue reading Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats
32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Google Cloud launched its NCAA March Madness activation on 15 March with a data led college hoops campaign that features genuine students and which focuses on the tournament’s ‘explosive’ nature. As the official cloud computing partner of the NCAA enters the second year of its March Madness sponsorship the company recruited 32 authentic student… Continue reading 32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
New Balance, the official shoe and kit sponsor of the Virgin Money London Marathon, has teamed up with Strava and opened a new pub called ‘The Runaway’ where runners can only buy beer with the miles they have run. The idea behind the branded pub, which is located on Charing Cross Road, is to… Continue reading New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
Reimagine The Game – Siemens & Bayern Munich
Siemens showcased its data and analytics skills by bringing to life its FC Bayern Munich partnership by using audio to record live fan energy and emotion in reaction to matches in the Allianz Arena, mapping it to game-related data and then providing visualisation on a digital platform which explore how fans effect matches (and then… Continue reading Reimagine The Game – Siemens & Bayern Munich
MGM Deal Sees NBA Become First US Major Sports League To Sign A Betting Partner
The end of July saw MGM Resorts becomes the official gaming partner of the NBA and the WNBA in a three-year deal worth around $25m: ensuring the NBA becomes the first major US sports league to sign an official betting sponsor. Announced at a press event in New York City Exciting things are… Continue reading MGM Deal Sees NBA Become First US Major Sports League To Sign A Betting Partner
Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
In an Australian sports first, AFL fans in-stadium are able to see live Telstra Tracker player data on the pitchside perimeter LED boards. This new at-game spectator utility, which is initially available for AFL matches in Melbourne at both the MCG and the Etihad Stadium (formerly the Docklands Stadium), has been developed through a… Continue reading Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
Launched in early March as fans across the USA began filling out their brackets for the annual NCAA division 1 college basketball tournament, Adobe activated around the national obsession with an analytics based campaign aimed at helping fans ‘Hack the Bracket’. The campaign is built on the insight that every year millions of hoops… Continue reading Adobe Helps Hoops Fans #HackTheBracket Via March Madness Analytics Led Bracket Building Tool
IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
A few days before the first serve at the world’s greatest tennis tournament, Wimbledon’s tech partner IBM has unveiled a campaign showcasing the new technologies spearheading its work at the 2017 Championships. The official information technology supplier and consultant to the All England Lawn Tennis Club (AELTC) is promoting the latest iteration of its… Continue reading IBM’s 2017 Wimbledon Work Blends AI, Apps, Bots & Data To Enhance The Tennis Fan Tournament Experience
Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
The telecoms giant, which has been a partner with the Indian Premier League (IPL) since its inception in 2008, is activating around this year’s tournament by bringing back both its Super Fan competition and its animated character ZooZoos. It’s campaign spans TV, digital and social media, and engaging fan initiatives through the competition and… Continue reading Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
Activating around October’s Major League Baseball postseason, MLB telecoms sponsor T-Mobile aims to hit a home run with its #UnlimitedBaseball contest. Linked to its unlimited data T-Mobile ONE offering, this fan-focused competition invites baseball lovers to share just how much they love America’s game. To enter, fans are incentivised to post a video… Continue reading T-Mobile Campaign Leverages MLB Postseason Via ‘Unlimited Baseball’ Contest (& ONE Data Promo)
