SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

Championing children’s love of baseball and leveraging the 2022 Major League Baseball (MLB) All-Star Game, software and data analytics giant SAS built an AI-powered batting cage and laboratory designed to improve kids’ hitting technique whilst simultaneously teaching them about the real-world applications of data science.   The ‘SAS Batting Lab’ linked a set of cameras… Continue reading SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations

Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a two stage data led campaign including both ‘Quality Touch’ and ‘Pride Dream Team’.   Google Cloud worked with agency Forever Beta, WING London and a trio… Continue reading Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations

New F1 Season Online Video Unveils Tech Giant Oracle’s New Tie-Up With Red Bull Racing Honda

Days ahead of the start of the new Formula One (F1) season, Red Bull Racing Honda and Oracle rolled out an online video announcing their new strategic partnership which will see the technology giant join the race team in an alliance spanning several business areas spearheaded by cloud infrastructure.   The launch film, posted on… Continue reading New F1 Season Online Video Unveils Tech Giant Oracle’s New Tie-Up With Red Bull Racing Honda

Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation

In its first year as an official digital innovation partner of the tournament, the Indian based multinational business consulting, information technology and outsourcing services corporation rolled out an integrated activation programme utilizing virtual and augmented reality, data analytics and artificial intelligence which enabled fans to watch, experience, play, shop all at once.   The new… Continue reading Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation