Panini launched its 2022 Premier League Sticker Album and collection through an integrated campaign fronted by a hero spot starring England and West Ham United midfielder Declan Rice. Using the brand’s umbrella and ongoing #GotGotNeed tagline, the campaign – which was created by Dark Horses and directed and produced by Pete Banks and Kode… Continue reading Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album
Tag: Dark Horses
Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
Centred around a self-described ‘never been done before’ electric visual stunt with one of its Formula E cars, Nissan leveraged its Manchester City FC sponsorship to promote its electric range in a real-time marketing stunt running under its current ‘Feel Electric platform. The November live experience, which was developed with agency Dark Horses and… Continue reading Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
The Barclays FA Women’s Super League (WSL) launched its new 2021/22 season with a promotional campaign built around a hero spot called ‘It’s All Kicking Off’. The season launch spot stars several of the league’s biggest stars and showcases the entertainment side of the league – positioned 2021/22 as its biggest season yet. … Continue reading Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt
To promote the start of the National League, the fifth division of the English soccer pyramid, title sponsor Vanarama leveraged the media interest in and fan excitement around Wrexham AFC’s takeover by US movie stars Ryan Reynolds and Rob McElhenney through a giant outdoor promotional stunt on a hillside overlooking the Welsh market town. … Continue reading National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt
TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign
24 May saw TikTok launch a campaign celebrating the return of fans to the beautiful game to leverage the build-up to the rescheduled UEFA Euro 2020. After the kick off had been delayed for 12-months due to the pandemic, the short form video social platform’s global campaign seeks to capture the excitement of a… Continue reading TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign
Just Eat ‘Joy Of The Knee Slide’ Campaign & Contest Leverages UEFA Euro 2020 Partnership
The start of May saw UEFA partner Just Eat kick-off a Euro 2020 pan-Europe campaign and contest that celebrates the art of the knee slide and which offers fans a chance to attend the tournament in person. The activation is led by a set of online films, created in harness with agency Dark Horses,… Continue reading Just Eat ‘Joy Of The Knee Slide’ Campaign & Contest Leverages UEFA Euro 2020 Partnership
Football Beyond Borders Calls For ‘No More Empty Chairs’ To Tackle School Exclusions
A new lobbying campaign called ‘No More Empty Chairs’ from Football Beyond Borders (FBB) calls for the UK Government to match education catch-up funding of £1b for next year to extend the ‘Looked After Premium’ to become a new ‘Vulnerability Premium’. The football focused education charity’s campaign is fronted by an eye-catching and powerful… Continue reading Football Beyond Borders Calls For ‘No More Empty Chairs’ To Tackle School Exclusions
Football Beyond Borders Changes Young Lives with Spoken Word Project Poetry Short Films
Football Beyond Borders (FBB), the UK education charity that supports young people from disadvantaged backgrounds who are passionate about football but disengaged at school, expanded its ‘Beyond Bars’ spoken word project with the launch of a second film in the series called ‘Abi: Being Black & 6Teen’. Launched during a period in which support for the… Continue reading Football Beyond Borders Changes Young Lives with Spoken Word Project Poetry Short Films
Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League
Nissan, the Japanese car manufacturer, activated its partnership with the UEFA Champions League for the 2020/21 football season through a set of sponsorship bumpers that will run globally over the course of the season. By leveraging its rights around the world’s leading football club competition, the Nissan United Sport (NUS) team, which is comprised… Continue reading Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League
Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions
The global interactive fitness platform Peloton’s Christmas campaign in the UK and Germany showcases the energy and benefits of their studio-style workouts within the convenience and comfort of home. Set to reworkings of Nina Simone’s classic ‘Feeling Good’ (with LA rapper Duckwrth and Canadian rock duo Crown Lands), the hero spot spans TV, digital and… Continue reading Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions
Dark Horses Creative Shoots NHS Charities Cup Spot: A Sentimental, Home-Shot Film Starring Family
Rob Sanderson, a creative at sports agency Dark Horses whose wife works for the NHS, home shot an emotional fundraising film featuring his own family and promoting the NHS Charities Cup. The NHS Charities Cup, a star-studded EA FIFA 2020 tournament was set up to raise money for the NHS. Shot at Sanderson’s… Continue reading Dark Horses Creative Shoots NHS Charities Cup Spot: A Sentimental, Home-Shot Film Starring Family
Chelsea Player Whatsapp Group ‘Chels Chat’ Video Showcases Stars Skills Over EPL Winter Break
A fresh fan initiative from Chelsea FC leveraging the Premier League’s first Winter Break and providing content for supporters missing their weekly football fix sees the club invite fans into the players’ group chat. To bring supporters closer to the stars and offer an insider perspective on the team’s break, the club launched ‘Chels Chat’… Continue reading Chelsea Player Whatsapp Group ‘Chels Chat’ Video Showcases Stars Skills Over EPL Winter Break
