The Nissan Formula E team in harness with the auto manufacturer’s NISMO racing division teamed up with sustainable fashion designer Mia D’Amato to create a new ‘Nismo Thrifted’ streetwear collection made entirely from upcycled and recycled decades old Nissan racewear. To support the collection’s launch, sport and entertainment agency Dark Horses created a vintage-style… Continue reading ‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race
Tag: Dark Horses
Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’
Late March saw Ascot Racecourse launch a new UK campaign called ‘The Ascot You’ which focused on the transformative feeling that going to an ascot event can have. Promoting the venue’s year-round event schedule and launched well ahead of the 2023 iteration of its flagship Royal Ascot meeting (which will be held from 20… Continue reading Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’
Declan Rice Fronts Panini UK Official Premier League 2023 Sticker Collection Launch Campaign
To promote the launch of the official Premier League 2023 sticker collection, Panini UK partnered with London-based sports marketing agency Dark Horses on an integrated campaign fronted by England midfield general and West Ham skipper Declan Rice. The Premier League player ambassador features across the campaign’s TV, social and digital creative executions which were… Continue reading Declan Rice Fronts Panini UK Official Premier League 2023 Sticker Collection Launch Campaign
Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
Homeless charity Shelter’s 2022/23 #NoHomeKit campaign, developed in tandem with sport and entertainment agency Dark Horses, saw around 1000 clubs (both elite professional teams and grassroots amateur sides) sign up to swap their home kit for their away kit for games over the festive period to raise awareness and funds for Shelter frontline services fighting… Continue reading Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
Women’s Football Is Now ‘Unstoppable’ Asserts Barclays Women’s Super League New Season Brand Platform
Building on the success of UEFA Women’s Euro 2022, the FA Barclays Women’s Super League rolled out a new brand platform for the start of the 2022/3 season titled ‘Unstoppable’. The multi-channel, UK marketing burst was designed to drive home the message that women’s football is no longer on a journey, but rather that… Continue reading Women’s Football Is Now ‘Unstoppable’ Asserts Barclays Women’s Super League New Season Brand Platform
Panini Crowns The Swaps GOAT In Premier League 22/23 Adrenalyn XL Card Campaign
Panini launched its official Premier League 22/23 Adrenalyn XL trading cards collection through an integrated campaign spanning TV and digital which sought to capture the thrill of card swapping to build and improve a collection and acquire the very best football cards Created by agency Dark Horses, the campaign launched in Mid-August (timed to… Continue reading Panini Crowns The Swaps GOAT In Premier League 22/23 Adrenalyn XL Card Campaign
Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams
July saw UEFA Women’s Euro 2022 partner Just Eat launch ‘101’: a grassroots initiative designed to encourage and support more girls and women across the UK to pull on their boots and play by providing 101 amateur teams with a branded starter pack, kits and expert advice. The project’s name, 101, comes 101 years… Continue reading Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams
Agency Dark Horses Publishes ‘7 Deadly Sins Of Marketing Women’s Sport’ Paper
Days ahead of the start of the UEFA women’s Euro 2022 football tournament, sport and entertainment agency Dark Horses published a paper outlining its perspective and advice on how to market women’s sports by spotlighting seven damaging marketing techniques. Titled ‘The 7 Deadly Sins of Marketing Women’s Sport’ and structured to echo the biblical vices… Continue reading Agency Dark Horses Publishes ‘7 Deadly Sins Of Marketing Women’s Sport’ Paper
Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
Nissan, the official automotive partner of newly crowned English Premier League Manchester City FC, celebrated the club winning the 2021/2 title with a ‘Congratulations’ animation. Created through sport and entertainment agency Dark Horses and crafted by Friends Electric director Polynoid, the spot celebrates Manchester’s light blue team’s retention of the world’s most watched domestic… Continue reading Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign
The first week of May saw Nissan team up with Manchester City FC manager Pep Guardiola to front a campaign for the auto outfit’s new electric Nissan ARIYA. Launched on 22 April and timed to leverage the vehicle launch and the climax to the English Premier League season – with Guardiola’s City competing with… Continue reading Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign
Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition Lay’s GOAT Cheese Flavour Series. The activation, created by agency Pangolin, is the latest iteration of Lay’s annual global football campaign which leverages the brand’s… Continue reading Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the traditional Boxing Day matches. According to the campaign’s supporting PR material, every 90 minutes 25 households become homeless in England alone. Thus, between the opening… Continue reading England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
