‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players

A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’.   The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players

Swiss Running Brand On Celebrates Joy of Movement Through Dance Via ‘Move Like A Human’

To promote its CloudTec technology, Swiss running brand On worked with choreographers Sasha Waltz and Justin Peck for an April dance based campaign called ‘Move Like a Human’.   The campaign – which promotes On’s ‘Movement’ collection (including the Cloud X 3 Shift, Cloudnova, Cloudnova Form, Cloudswift 3 and the Cloudnova Flux) – seeks to… Continue reading Swiss Running Brand On Celebrates Joy of Movement Through Dance Via ‘Move Like A Human’

Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule

The Chicago Red Stars, a founding member of the National Women’s Soccer League  (NWSL), promoted the 2023 season schedule through a social campaign in which the players leveraged viral interest in a dance scene in the Netflix movie ‘Wednesday’ by recreating the iconic movie moves in an online video with a few added ball skills,… Continue reading Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule

Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot

The start of March saw Cisco leverage its partnership with the IOC and the Paris 2024 Games with a campaign welcoming breakdancing to the Olympics.   Themed around the idea that ‘the world is bigger when we can all participate’ and its commitment to ensuring that the event is accessible and visible to all, Cisco… Continue reading Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot

Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

Late December saw sportswear behemoth Nike link up with a divergent group of dancers who express themselves in both words and motion for a new campaign called ‘Own The Floor’ which seeks to celebrate the power and freedom in movement and shift Nike dance gear.   Spearheaded by a hero spot helmed by Director Ben Dean, the… Continue reading Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring

Paris 2024 is ramping up marketing activity and creative content around the 2024 Olympic Games and recently saw the organising committee roll out a striking piece of set piece choreography from Sadeck Waff called ‘Human Geometric’.   Aiming to build enthusiasm and a sense of solidarity around 2024 and champion the value-led objectives of the… Continue reading ‘Human Geometric’ Paris 2024 Set Piece Promo Pays Tribute To The Beauty Inclusion Can Bring

Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign

Adidas and retailer JD Sports joined forces on a digital-first unity campaign in March which championed the stories of Australian women who have contributed to cultural shifts in their respective industries which include sport, arts, dance and music.   ‘Watch Us Move’, developed with Sydney-based creative agency Andpeople and production company Entropico, is infused with… Continue reading Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign

Foot Locker ‘Give To Get’ Christmas Cause Initiative Shows Social & Community Commitment

A new festive initiative from Foot Locker Europe called ‘Give To Get’ saw the sports retailer donate €30,000 to charity while rolling out a trio of creative-led partnership projects to reinforce the brand’s new social commitment and community solidarity, as well as its renewed focus on Gen Z.   The project focuses on the concept… Continue reading Foot Locker ‘Give To Get’ Christmas Cause Initiative Shows Social & Community Commitment

Nike ‘Nualla Puo Fermarci’ Blends Sport & Dance On TikTok To Get Milanese Women Into Sport

The ‘Nualla Puo Fermarci / Stop at Nothing’ initiative saw Nike and agency AnalagFolk seek to get more Italian women involved in and participating in sport by paring Nike athlete ambassadors with social dance influencers to create choreographed dance move challenges on TikTok.     The Challenge   The initiative was a response to a… Continue reading Nike ‘Nualla Puo Fermarci’ Blends Sport & Dance On TikTok To Get Milanese Women Into Sport

Sony MAX’s IPL Films & Flashmobs Get India Dancing

MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance.   The work is based on the insight that in India ‘cricket is not just a game but a passion that moves every Indian to get up to celebrate and dance’.   Fun… Continue reading Sony MAX’s IPL Films & Flashmobs Get India Dancing

Sprite Sparks Jerk AllStars MySpace Web Series

  Sprite, in harness with agency Electus, has sponsored youth-centric web series Jerk All-Stars on the revamped MySpace.   The branded entertainment, online series spotlights new urban dance movement known as ‘Jerk’ or ‘Jerkin’. Originally nurtured in Los Angeles, but is exploding nationwide largely through online viral spread and buzz/word of mouth.   Popular with… Continue reading Sprite Sparks Jerk AllStars MySpace Web Series