Inspiring Sports Marketing
01/06/2023
NASCAR Drops Flag On Second Instalment Of 75th Anniversary Campaign With Dale Earnhardt Jr’s ‘Roads’
NASCAR released the second instalment of its year-long 75th anniversary campaign on 28 May – leveraging the 29 May Coca-Cola 600 race at the Charlotte Motor Speedway – as >>
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15/02/2019
Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and >>
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26/03/2018
Mountain Dew’s Spoof Star Driver Dewey Ryder Returns To Take The Wheel For His First NASCAR Race
Mid March saw Mountain Dew roll out the follow up phase to its Dewy Ryder debut work leveraging the retirement of long-time brand ambassador Dale Earnhardt Jr, as the >>
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22/11/2017
From Sombre Salute Spots To Comic Ads, Sponsors Pay (Marketing) Tribute To Dale Earnhardt Jr
The two-time Daytona 500 winner also won Nascar’s ‘Most Popular Driver’ award 14-times – illustrating just how much he will be missed by fans, the rights-holder and sponsors. >>
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22/11/2017
Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
Mountain Dew is one of several sponsors rolling out appreciative ad accolades around retiring Nascar legend and brand ambassador Dale Earnhardt Jr, but its campaign eschews sombre tribute in >>
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21/11/2017
Budweiser’s ‘Final Lap’ Tribute Around Daytona For Retiring Legend Dale Earnhardt Jr
Beer brand Budweiser offers up an ambassador farewell ad for long-time endorsers and super star Nascar driver Dale Earnhardt Jr with a powerful three-minute spot in tribute to the >>
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24/08/2012
Nationwide NASCAR Ad Reveals Danica’s Cell
http://www.youtube.com/watch?v=fsvWDR8jUU0 US insurance outfit Nationwide’s latest campaign leveraging its NASCAR sponsorship purports to reveal star driver and brand ambassador Danica Patrick’s phone number. Unsurprisingly, any consumer who >>
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23/05/2012
Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Fans of NASCAR racing, The Dark Knight film franchise and Mountain Dew start your engines. A collaboration between PepsiCo’s Mountain Dew, Warner Bros ‘The Dark Knight’ and >>
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