Inspiring Sports Marketing
03/03/2021
Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range
British Athletics partner Müller leveraged its sponsorship ahead of the Summer Olympic Games with an irreverent and playful campaign promoting Müller Corner and fronted by World Champion sprinter Dina >>
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03/12/2018
New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete
A new New Zealand Christmas campaign from Fonterra milk brand Anchor champions seasoned athlete Santa Claus as the world’s greatest athlete. The campaign for the Fonterra owned New >>
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27/11/2018
Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’. The initiative, for its high calcium >>
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30/06/2014
Activia/Shakira ‘WFP School Meal’ World Cup CSR Video
Singing super star Shakira teams up with Activia on a CSR initiative which leverages the World Cup and its star players in order to drive support for the World >>
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