To promote non-alcoholic Guinness 0, the Diageo owned stout brand leveraged the start of the new NFL season through a campaign featuring two quarterbacks – San Franciso 49ers legend and brand ambassador Joe Montana and current Cincinnati Bengals star Joe Burrow – competing over who gets to wear the shirts number ‘0’ for the first… Continue reading Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
Tag: CSR
Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign
LFP and the LICRA launched a new jersey in March to spearhead their joint CSR nationwide campaign against racism and antisemitism in French football The ‘Football Contre Le Racisme Et L’Antisémitisme’ project was a joint venture between LFP (the Professional Football League in France which governs Ligue 1 Uber Eats and Ligue 2 BKT)… Continue reading LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign
Official NRL Sponsor Bundaberg Rum Launches New Responsible Drinking ‘Stay In The Game’ Campaign
September saw the launch of a new NRL responsible campaign from partner Bundaberg Rum called ‘The Waterboy’ The campaign runs through the NRL Finals series and it was led by a hero commercial which debuted during the 13 September opening match between the Sydney Roosters and the South Sydney Rabbitohs. This is the… Continue reading Official NRL Sponsor Bundaberg Rum Launches New Responsible Drinking ‘Stay In The Game’ Campaign
Toyota & AFL launch ‘IT’S TIME TO RAI$E’ To Promote Annual ‘Good for Footy’ Grassroots Fundraiser
Toyota Australia teamed up with AFL legend Jonathan Brown for an initiative called ‘IT’S TIME TO RAI$E’ designed to inspire Aussie footy fans to support local football clubs. This campaign rallying cry, created in harness with specialist sport and entertainment agency Gemba, builds upon Toyota’s long-running ‘Good for Footy’ raffle. This annual raffle… Continue reading Toyota & AFL launch ‘IT’S TIME TO RAI$E’ To Promote Annual ‘Good for Footy’ Grassroots Fundraiser
Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative
Vodafone’s VOXI sub-brand partnered with the UK surf and skate Boardmasters Festival to create a cause-centric, at-event experience The telco teamed up with rights holder Vision N and content agency Wavemaker for a CSR initiative in Cornish during a mid August weekend based around three festival ‘beach cleans’. The objective behind the initiative… Continue reading Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative
LA Clippers Pen ‘Badge Of Empowerment’ Patch Partnership With Women-First Dating App Bumble
In the week of International Women’s Day, the Los Angeles Clippers has become the latest NBA team to sign a jersey patch partnership by announcing a tie-up with the women-first dating app Bumble. The basketball team’s alliance with the social network cum dating app where women make the first move is positioned as a… Continue reading LA Clippers Pen ‘Badge Of Empowerment’ Patch Partnership With Women-First Dating App Bumble
Chevrolet Leverages Man Utd & Women’s Sport Foundation Partnerships For #BeAGoalkeeper
A new female empowerment initiative from Manchester United global partner Chevrolet called #BeAGoalkeeper encourages girls to set life goals and aims to provide the support and tools needed to achieve them. The campaign, which also sees the car company and Utd shirt sponsor partner with the Women’s Sports Foundation, aims to ‘demonstrate the possibilities… Continue reading Chevrolet Leverages Man Utd & Women’s Sport Foundation Partnerships For #BeAGoalkeeper
La Cimade ‘Living Is Winning’ Cause Campaign Leverages Paris 2024 & Sports Ads To Highlight Refugee Crisis
French human rights organisation La Cimade piggy backs the spike in French Olympic related glorified sports advertising with a campaign called ‘Living Is Winning’ which aims to raise the profile of the thousands driven to feats of athletic prowess for greater stakes than medals. The campaign is spearheaded by a set of three 30-second ads:… Continue reading La Cimade ‘Living Is Winning’ Cause Campaign Leverages Paris 2024 & Sports Ads To Highlight Refugee Crisis
UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame. The integrated initiative, which was initially launched in late August in Monaco with a logo unveiling, aims to positively promote inclusion, diversity and accessibility in football across… Continue reading UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
Exploiting the NFL’s new rules allowing in-game broadcast liquor advertising at the very first opportunity, whiskey brand Crown Royal bought the first slot in the first commercial break of the 7 September season opener between the Kansas City Chiefs and the Super Bowl champion New England Patriots. The Diageo-owned spirits brand ran a 30-second… Continue reading Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
Southampton FC & Big Issue Team Up For Special Saints Edition, Match Programme & Education CSR Initiative
Early August sees Southampton Football Club team up with The Big Issue to try and help improve the lives of vulnerable adults through a new CSR partnership. The two organisations – one sporting and one media – have linked up to create a special Southampton FC edition of The Big Issue which will be… Continue reading Southampton FC & Big Issue Team Up For Special Saints Edition, Match Programme & Education CSR Initiative
