Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself. ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Tag: Crypto.com
Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US ad campaign called ‘Bravery Is A Process’ which leverages spiking hoops interest around the NBA Playoffs. The Cameroonian centre fronted a subtly branded 30-second spot which sees… Continue reading Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit. View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom
In a follow-up to Crypto.com’s February 2022 Super Bowl ad featuring hoops superstar LeBron James speaking to a CGI younger version of himself, the start of March saw it team up with Snapchat to release a new lens allowing users to walk into the basketball player’s childhood bedroom. You’ve seen the new #FFTB spot,… Continue reading Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom
Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
On 3 March the rebranded Aston Martin Cognizant Formula One team launched its AMR21 challenger for the upcoming F1 season via an integrated digital campaign revolving around a star-studded virtual launch event. Streamed live from the car company’s Warwickshire headquarters at Gaydon, the event was introduced by UK rapper Dave, hosted by actor Gemma… Continue reading Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
