Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Tag: Crisps
Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
Snack Giant Frito-Lay’s ‘Get Ready For Greatness’ Activates FIFA 2023 Women’s World Cup
Frito-Lay, the Official USA Snacks of the FIFA Women’s World Cup, turned some of the world’s leading female footballers into chips to front its multi-channel ‘Get Ready For Greatness’ activation around the Australia/New Zealand 2023 tournament – its largest investment ever in women’s sports. The activation programme aims to build anticipation and excitement in… Continue reading Snack Giant Frito-Lay’s ‘Get Ready For Greatness’ Activates FIFA 2023 Women’s World Cup
PepsiCo Chip Brand’s Local South African ‘No Lays No Game’ Kicks-Off Ahead Of UEFA Champions League
PepsiCo crisps brand Lays launched a late May digital South African strand of its ongoing ‘Knock Knock’ UEFA Champions League campaign with creative fronted by former Leeds United FC and national team legend Lucas Radebe. The former centre back – who notched up 70 caps for South Africa, 201 for Leeds and 113 for… Continue reading PepsiCo Chip Brand’s Local South African ‘No Lays No Game’ Kicks-Off Ahead Of UEFA Champions League
Messi & Henry Front ‘No Lays, No Game’ UEFA Champions League Round Of 16 Activation
PepsiCo leveraged its UEFA partnership with a campaign from its Frito-Lay brand Lay’s leveraging the last-16 round of the Champions League (UCL) with a Lionel Messi led commercial extending the chip brand’s ‘No Lay’s, No Game’ global campaign. Dropping on 2 March and developed by creative agency Slap Global, the Messi spot sees the… Continue reading Messi & Henry Front ‘No Lays, No Game’ UEFA Champions League Round Of 16 Activation
Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Cheese flavoured crisp brand Fonzies asks Italian fans to lend their passion and support to the Canadian National Team for the 2022 FIFA Men’s World Cup in an integrated campaign called ‘Fonzies For Canada’. The Mondelez snack brand teamed up with agency Dentsu Creative to urge passionate Italian football supporters to temporarily switch their… Continue reading Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’
Pringles leveraged spiking soccer interest in Japan around the 2022 FIFA Men’s World Cup with a football-themed, TV-led campaign called ‘Kick-Off The Fun’, The campaign saw Pringles team up with Geometry Ogilvy Japan, Ogilvy’s Singapore and Thailand offices and Great Guns Asia and the hero commercial was helmed by Director Tal Zagreba. The… Continue reading Pringles Football-Fuelled Japanese TV Campaign Prepares To ‘Kick-Off The Fun’
‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
Frito-Lay, the official USA snack of the FIFA World Cup, rolled out the core commercial spearheading it Qatar 2022 activation built around an old-school ‘Soccer or Football’ debate between football legends Peyton Manning and David Beckham. Created and produced by Frito-Lay’s in-house creative agency, the hero spot sees NFL Hall-of-Famer Manning and Champions League winner… Continue reading ‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon. Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition Lay’s GOAT Cheese Flavour Series. The activation, created by agency Pangolin, is the latest iteration of Lay’s annual global football campaign which leverages the brand’s… Continue reading Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
PepsiCo snack brand Frito-Lay activated its league partnership in the lead up to the 2022 Super Bowl with the release of a range of Lay’s chips/crisps which leverages its farming legacy and 100% sustainably-sourced potatoes grown in fields where the soil had been mixed with dirt from some of the NFL’s most hallowed pitches. … Continue reading Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’. The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
