Cricket Australia sponsors Commonwealth Bank (CommBank) have launched an integrated campaign celebrating women in cricket with a reinterpretation of the nation’s classic song ‘C’mon Aussie, C’mon’. The campaign, which was conceived and created by agency GHO Sydney, highlights female players from the past, present and future of the sport to promote the ICC Women’s… Continue reading Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign
Tag: Cricket Australia
Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
Ahead of the Domain Test, Cricket Australia platinum partner Domain paid homage to the country’s unwavering twin obsessions of cricket and property through a brand campaign called ‘Proudly Property Tragics’. Launched in the second half of November, the initiative was developed in partnership with Cricket Australia and was conceived and created by agency Special Group and… Continue reading Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads
Ashes fervour is sure to maintain melodrama of this crazy summer. A tied World Cup final decided by Super Overs followed by 85 all out against Ireland and a bacon-saving final innings demolition might have raised cricket’s profile in England and left the public hungry for more. And now sport’s oldest rivalry –… Continue reading The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads
Victoria Bitter Ambushes Ashes By Calling On Aussie Cricket Fans To Brew Its New ‘VB Tea’
A new product-led campaign, developed in harness with agency Clemenger BBDO, saw former Cricket Australia official beer Victoria Bitter call on cricket fans to eschew the classic English Breakfast Tea and instead brew up a Aussie cuppa as it launched its very own product innovation – ‘VB Tea’. The limited-edition tea, created using the… Continue reading Victoria Bitter Ambushes Ashes By Calling On Aussie Cricket Fans To Brew Its New ‘VB Tea’
Cricket Australia Launches ‘League Of Heroes’ Campaign To Drive Buzz & Ticket Sales For Big Bash League 08
Late October saw Cricket Australia roll out an integrated new campaign led by a series of spots to generate excitement and to drive ticket sales ahead of the start of the KFC Big Bash League. The integrated campaign, called ‘League of Heroes’, runs across Australia and is spearheaded by a set of 60-, 30-… Continue reading Cricket Australia Launches ‘League Of Heroes’ Campaign To Drive Buzz & Ticket Sales For Big Bash League 08
Cricket Australia & Partners Seek To Re-Engage Fans After Scandal > 5 Campaign Case Studies
With Australia’s cricket season under way, the country’s governing body and its partners have launched a wave of marketing to reconnect fans to the sport following last year’s ball tampering debacle. In an effort to move on from the scandal, Cricket Australia, plus its official kit supplier ASICS and broadcast partner Fox have all… Continue reading Cricket Australia & Partners Seek To Re-Engage Fans After Scandal > 5 Campaign Case Studies
ASICS Leverages Cricket Australia Tie-Up To Promote Replica Ranges (& Re-Connect) Via ‘Move As One’
October saw ASICS release a fresh, fully integrated campaign activating its Cricket Australia partnership called ‘Move As One’ that aims to boost support of the Australian team ahead of this summer’s international cricket series. An adaption of the brand’s ‘I Move Me’ global proposition (see 2017’s launch campaign and 2018’s expansion case studies) ,… Continue reading ASICS Leverages Cricket Australia Tie-Up To Promote Replica Ranges (& Re-Connect) Via ‘Move As One’
Cricket Australia Expands Women’s ‘#WatchMe Play Campaign With Girls #WatchMe Grow’ Junior Cricket Campaign
The Australian cricket governing body builds on its elite women’s cricket #WatchMePlay campaign (see case study) with a new thread called #WatcheMeGrow to promote junior girls cricket. Timed to coincide with the ‘International Day of the Girl’, ‘Watch Me Grow celebrates girls cricket and focuses on the confidence derived from playing the game and… Continue reading Cricket Australia Expands Women’s ‘#WatchMe Play Campaign With Girls #WatchMe Grow’ Junior Cricket Campaign
Cricket Australia’s ‘It’s Your Game’ Reinforces Fan/Player Link & Promotes New Season
Early September saw Cricket Australia launch a new ‘healing’ marketing initiative, called “It’s Your Game”, to reconnect the national team and its fans following last year’s scandal, to celebrate the passion Australians have for cricket and to promote the start of the new 2018/19 season. The campaign, developed in harness with creative agency M&C… Continue reading Cricket Australia’s ‘It’s Your Game’ Reinforces Fan/Player Link & Promotes New Season
Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
Early August saw Cricket Australia roll out a powerful new marketing campaign for women’s cricket called #WATCHME. The creative aims to be both a bold celebration of Australian women’s cricket, an exploration of how much work and effort it takes to be an elite female cricketers, a rallying cry for Australians to get behind… Continue reading Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work
Australian wine brand Hardy’s has given its Cricket Australia sponsorship a new spin with a campaign poking fun at The Poms as the Aussies seek to regain the Ashes. Launched in late November, a parallel set of activations – one fun and one more serious – leverage the brand’s status as the team’s official… Continue reading Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
