Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle. The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Tag: Cricket Australia
Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
Disney-owned Indian sports media behemoth Star Sports rolled out a campaign titled #BlueKnowsNoGender to promote its upcoming coverage of the Indian Women’s Team’s December home series Australia and begin its lead in to next year’s ICC Women’s T20 World Cup which will be held in South Africa in February 2023. Conceptualised and created by… Continue reading Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
Australian KFC BBL Launches ‘ALIVE’ Brand Campaign Focused On Energy & Entertainment
Cricket Australia’s Men’s T20 cricket competition, the KFC Big Bash League (BBL), launched an integrated campaign called ‘ALIVE’ to build awareness, buzz and excitement ahead of the new season. Developed with independent agency Apparent, ‘ALIVE’ rolled out from 30 November and saw Cricket Australia build anticipation for KFC BBL via an energetic and entertainment… Continue reading Australian KFC BBL Launches ‘ALIVE’ Brand Campaign Focused On Energy & Entertainment
NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
As the first match in the NRMA Insurance Men’s Test Series got under way on 30 November, new title sponsor and Cricket Australia platinum partner NRMA unveiled its initial activation strategy through an inaugural campaign based around thanking the vast network of helpers who make cricket so exciting for fans. The Insurance Australia Group… Continue reading NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
On 14 September, Cricket Australia and sportswear supplier ASICS unveiled the Australian Men’s Cricket Team’s kit for the upcoming ICC Men’s T20 World Cup – the first design to acknowledge Australia and Australian Cricket’s deep connection to First Nations people and cultures. Featuring the iconic Walkabout Wickets artwork and paying tribute to past, present… Continue reading Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign
Ahead of the 2021/22 Ashes, late November saw Australian utilities company Alinta Energy launch a new brand position through an integrated campaign featuring a team of Aussie Test Cricket stars including Pat Cummins, Nathan Lyon, Marnus Labuschagne and Aaron Finch. Launched to leverage the summer of cricket and Alinta Energy’s status as the Australian… Continue reading Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign
Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football
To activate both its Cricket Australia (CA) and Football Australia (FA) partnerships and support a summer of women’s cricket (which includes an Ashes series against England) and football, Commonwealth Bank’s ‘The Game Changers’ champions both elite and grassroots female cricketers and footballers who – through their skill and passion – are moving the games forward… Continue reading Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football
Dettol Launches Second Innings Of Its Integrated ‘Bat. Bowl. Dettol’ Cricket Australia Activation
Cleaning supplies, disinfectant and antiseptic brand Dettol reactivated its Cricket Australia partnership during the second year of the tie-up through an extended version of its ‘Bat. Bowl. Dettol’ marketing initiative. The campaign, created in partnership with agency Saatchi & Saatchi Australia, comes with around half of Australians in lockdown and sees Dettol is calling… Continue reading Dettol Launches Second Innings Of Its Integrated ‘Bat. Bowl. Dettol’ Cricket Australia Activation
Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch
In mid-September Cricket Australia and Big Bash kit partner Nike joined forces with Australian music superstar Tones And I to launch the 2021 summer Big Bash League and its new look team and tournament apparel collection. The move sees Tones And I become a lead ambassador for both the KFC BBL|11 and Weber WBBL|07… Continue reading Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch
Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia
Through 2019 and 2020 Woolworths ran an engaging bus tour activation concept in Australia promoting healthy eating amongst kids through community sport which leveraged the retailer’s official sponsorships of the Australian Football League (AFL), Cricket Australia (CA), Netball Australia (NA) and Surfing Australia (SA). Territory: Australia Agency: TLA Objectives The… Continue reading Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia
Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts
The start of November saw Cricket Australia (CA) roll out a new brand campaign called ‘Made Of Cricket’ which aims to reinforce cricket’s unique position in the hearts and souls of Australians. The marketing initiative, developed in a collaboration between CA and its new creative and media agency partner Apparent, focuses on all the things… Continue reading Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts
Baggy Green Tour – Commonwealth Bank & Cricket Australia
CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket cap around the country to raise further recovery funds before donating it permanently to the Bradman Museum. Territory: Australia Agency: M&C Saatchi Sport &… Continue reading Baggy Green Tour – Commonwealth Bank & Cricket Australia
