Inspiring Sports Marketing
Dec 07, 2021
Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign
Ahead of the 2021/22 Ashes, late November saw Australian utilities company Alinta Energy launch a new brand position through an integrated campaign featuring a team of Aussie Test Cricket >>
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Dec 07, 2021
Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football
To activate both its Cricket Australia (CA) and Football Australia (FA) partnerships and support a summer of women’s cricket (which includes an Ashes series against England) and football, Commonwealth >>
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Oct 13, 2021
Dettol Launches Second Innings Of Its Integrated ‘Bat. Bowl. Dettol’ Cricket Australia Activation
Cleaning supplies, disinfectant and antiseptic brand Dettol reactivated its Cricket Australia partnership during the second year of the tie-up through an extended version of its ‘Bat. Bowl. Dettol’ marketing >>
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Sep 22, 2021
Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch
In mid-September Cricket Australia and Big Bash kit partner Nike joined forces with Australian music superstar Tones And I to launch the 2021 summer Big Bash League and its >>
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Mar 10, 2021
Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia
Through 2019 and 2020 Woolworths ran an engaging bus tour activation concept in Australia promoting healthy eating amongst kids through community sport which leveraged the retailer’s official sponsorships of >>
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Nov 25, 2020
Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts
The start of November saw Cricket Australia (CA) roll out a new brand campaign called ‘Made Of Cricket’ which aims to reinforce cricket’s unique position in the hearts and >>
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Apr 10, 2020
Baggy Green Tour – Commonwealth Bank & Cricket Australia
CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket >>
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Jan 07, 2020
Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign
Cricket Australia sponsors Commonwealth Bank (CommBank) have launched an integrated campaign celebrating women in cricket with a reinterpretation of the nation’s classic song ‘C’mon Aussie, C’mon’. The campaign, >>
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Nov 26, 2019
Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
Ahead of the Domain Test, Cricket Australia platinum partner Domain paid homage to the country’s unwavering twin obsessions of cricket and property through a brand campaign called ‘Proudly Property Tragics’. >>
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Jul 30, 2019
The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads
Ashes fervour is sure to maintain melodrama of this crazy summer. A tied World Cup final decided by Super Overs followed by 85 all out against Ireland and >>
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