Tag Archives: Cricket Australia

Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign

Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign

Ahead of the 2021/22 Ashes, late November saw Australian utilities company Alinta Energy launch a new brand position through an integrated campaign featuring a team of Aussie Test Cricket >>
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Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football

Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football

To activate both its Cricket Australia (CA) and Football Australia (FA) partnerships and support a summer of women’s cricket (which includes an Ashes series against England) and football, Commonwealth >>
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Dettol Launches Second Innings Of Its Integrated ‘Bat. Bowl. Dettol’ Cricket Australia Activation Dettol Launches Second Innings Of Its Integrated ‘Bat. Bowl. Dettol’ Cricket Australia Activation

Dettol Launches Second Innings Of Its Integrated ‘Bat. Bowl. Dettol’ Cricket Australia Activation

Cleaning supplies, disinfectant and antiseptic brand Dettol reactivated its Cricket Australia partnership during the second year of the tie-up through an extended version of its ‘Bat. Bowl. Dettol’ marketing >>
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Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch

Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch

In mid-September Cricket Australia and Big Bash kit partner Nike joined forces with Australian music superstar Tones And I to launch the 2021 summer Big Bash League and its >>
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Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia

Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia

Through 2019 and 2020 Woolworths ran an engaging bus tour activation concept in Australia promoting healthy eating amongst kids through community sport which leveraged the retailer’s official sponsorships of >>
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Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts

Cricket Australia New ‘Made Of’ Brand Campaign Reinforces Cricket’s Place In Aussie Hearts

The start of November saw Cricket Australia (CA) roll out a new brand campaign called ‘Made Of Cricket’ which aims to reinforce cricket’s unique position in the hearts and >>
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Baggy Green Tour – Commonwealth Bank & Cricket Australia Baggy Green Tour – Commonwealth Bank & Cricket Australia

Baggy Green Tour – Commonwealth Bank & Cricket Australia

CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket >>
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Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign

Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign

Cricket Australia sponsors Commonwealth Bank (CommBank) have launched an integrated campaign celebrating women in cricket with a reinterpretation of the nation’s classic song ‘C’mon Aussie, C’mon’.   The campaign, >>
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Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series

Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series

Ahead of the Domain Test, Cricket Australia platinum partner Domain paid homage to the country’s unwavering twin obsessions of cricket and property through a brand campaign called ‘Proudly Property Tragics’.   >>
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The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads

The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads

Ashes fervour is sure to maintain melodrama of this crazy summer.   A tied World Cup final decided by Super Overs followed by 85 all out against Ireland and >>
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