In Mid-March 2022, as the new 2022 Formula One season approached its first Grand Prix in Bahrain (18 to 20 March), the Aston Martin Aramco Cognizant F1 team handed over control of its F1 brand story and build up to the race to TikTok creators. @astonmartinf1 Introducing I / AM LIVE, the ultimate BTS… Continue reading Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
Tag: Creators
Independent Melbourne Movie Makers #Jumpwomen Tribute Celebrates Female Sports Role-Models
On International Women’s Day a collection of independent Melbourne-based filmmakers launched an online ‘film tribute to female athlete role models called ‘Dear Michelle’ that reimagines a sporting landscape in which the great NBA player of all time was not Michael but Michelle Jordan. This alternate reality video journey aims to generate conversation around women’s… Continue reading Independent Melbourne Movie Makers #Jumpwomen Tribute Celebrates Female Sports Role-Models
New YouTube Spot Sees UEFA Launch A Star Led Creators Phase Of ‘Together #WePlayStrong’
UEFA has teamed up with a squad of big stars in women’s football to form a dynamic team of content creators to spearhead its new, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth (who plays for Juventus), Dutch star Shanice van de Sanden (of Olympique Lyonnais) and world champion freestyler Liv Cooke are… Continue reading New YouTube Spot Sees UEFA Launch A Star Led Creators Phase Of ‘Together #WePlayStrong’
