Sport Retailer Lids Back To Streetwear Roots To Back Black Talent Via Style To ‘Make Them Look’

A summer US marketing campaign from sports headwear retailer Lids highlights the Boston-founded, Indiana-headquartered brand’s streetwear roots and spotlights emerging Black talent through a collaborative, creative lens.   The campaign, called ‘Make Them Look’, was created in collaboration with a team of emerging creative, design, fashion and influencer talent and created in harness with Atlanta-based… Continue reading Sport Retailer Lids Back To Streetwear Roots To Back Black Talent Via Style To ‘Make Them Look’

Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’

Sportswear brand Reebok partnered with Gay Times in the UK for ‘My Time, My Legacy, My Hometown’: a campaign which showcases young talent from the LGBTQ+ community and explores queer experiences outside of London.   Launched at the start of June 2021 and built around an online video series, the campaign shines the creative spotlight… Continue reading Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’