Tag: Copy

Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its unconventional positioning.   Created by agency BMB with media was bought by the7stars and Jack Media, the outdoor executions read a little like bites of conversations… Continue reading Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

IOC & IPC partner Toyota Animated Ad Awards Frontline Workers ‘Heroic Medals’

An early May social campaign from Olympic and Paralympic partner Toyota has launched a new medal-focused execution which, instead of focusing on famous athletes, switches attention and support to key workers on the frontline fighting the pandemic.   Despite the fact that the Olympics, Paralympics and global competitions have been postponed around the world, ‘Heroic… Continue reading IOC & IPC partner Toyota Animated Ad Awards Frontline Workers ‘Heroic Medals’