Tag Archives: Contest

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’ Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered >>
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Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
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Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign

Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign

Sonos, the audio partner of Premier League giants Liverpool FC, launched a campaign called ‘Feel More on Match Day’ to highlight the importance of sound in generating matchday atmosphere. >>
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Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’ Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L >>
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Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness

Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness

Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA >>
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Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign

Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign

In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
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FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

A 2022 fan engagement initiative by the French Rugby Federation (FFR) called ‘La Voix Du XV’ was a search to find the best 15 French rugby union supporters who >>
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WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’ WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions >>
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Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge

Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge

March saw giant US sports retailer Dick’s Sporting Goods team up with women’s sports multimedia platform Just Women’s Sport (JWS) to offer hoops fans a $150,000 grand prize – >>
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