Corona, the Official Cerveza of Major League Baseball (MLB), invites fans to savour the thrill of MLB Opening Day through a new season sweepstakes campaign – fronted by athlete ambassadors Nick Castellanos and Fernando Tatís Jr – that also sets out to help fans mark the occasion with a day off. The digital-first initiative, from… Continue reading Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season
Tag: Contest
Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix
Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix
Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads
An outdoor poster element spearheaded a February 2024 campaign from Britvic-owned water brand Ballygowan activating its rights as the Official Water Partner to Irish Rugby through the 2024 Guinness 6 Nations. Spearheaded by giant 48-sheet posters and a Pearse Street Station (Dublin) outdoor takeover supported by social content, on-pack and social content extended the brand’s… Continue reading Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads
Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Ahead of the 2 March 2024 Formula One (F1) season start, early January saw a link-up between two Italian icons – both expressing Italian passion and style – as Peroni Nastro Azzurro 0.0% was unveiled as a global, multi-year sponsor of Scuderia Ferrari. For the Asahi-owned beer brand, the alliance adds to the motor racing… Continue reading Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll
The second half of January saw sportswear and lifestyle brand Saucony launch ‘The Marathumb Challenge’: a digital-to-physical initiative aimed at incentivising people to run distances that match how far their scroll on their phone – and promote the brand’s new Ride 17 Sneakers. The campaign was a response to a recent ‘rising screen time’ study,… Continue reading Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll
DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal
To celebrate its ongoing sponsorship of the DHL Super Rugby Pacific competition, logistics and delivery behemoth DHL has introduced ‘The DHL Box Seat’ VIP match experience which offers its New Zealand customers a chance to ‘score the best seat in the house/stadium’. Teaming up with agency EightyOne and production company Supernormal (and Director Reagen Butler),… Continue reading DHL Delivers Something Special To Rugby Fans In New Campaign Via Eightyone And Supernormal
Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII
Teaming up with agency BBDO New York, the Mars owned candy brand M&M’s released its Super Bowl LVIII campaign on 6 February – a week ahead of the Big Game – called ‘Almost Champions’. The spearhead spot stars actress Scarlett Johansson (who has never won an Oscar) alongside NFL legends Dan Marino, Terrell Owens and… Continue reading Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII
Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job
Timed to boost the 6 November release of the latest FM24 edition, Microsoft-owned games console Xbox partnered with video game and entertainment giant Sega and Bromley FC to give Football Manager fans the chance to win a stint as a support performance tactician via a campaign called ‘The Everyday Tactician’. One skilled gamer is offered… Continue reading Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job