In the first week of March, ahead of the start of the NCAA’s Division 1 college hoops tournament, Great Clips – the official hair salon of March Madness – activated its sponsorship by urging fans to ‘Go Hats Off’. The multi-stage campaign span college athlete NIL tie-ups, with ad content and a sweepstakes fronted by Illinois forward Matthew… Continue reading March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
Tag: Consumer Generated
Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’. The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
CGC & Brand Provocation See GM Oust Hyundai At Oscars
General Motors, which took over from long-term, high-spending Oscar sponsors Hyundai, as The Academy Awards exclusive national automotive advertiser, ran commercials for its Chevrolet and Cadillac brands during both the pre-show and ceremony itself. Chevrolet used the ceremony to debut its minute-long short film ‘Speed Chaser’ – which won the brand’s consumer-created Chevrolet/MOFILM Oscar film… Continue reading CGC & Brand Provocation See GM Oust Hyundai At Oscars
Budwesier’s FA Cup ‘To The Dream’ Fan Film
Budweiser is one of several beer brands using their sponsorship rights to help consumers and football fans a chance to get closer to the action by aggregating their collective output and turning it into image and video creative. The FA Cup with Budweiser is the ultimate tournament for optimists, the competition where dreams can… Continue reading Budwesier’s FA Cup ‘To The Dream’ Fan Film
Audi’s Slopedia 3D Ski Maps Leverage FIS Sponsorship
Audi is leveraging its rights as the headline sponsor of the FIS Ski World Cup with a new initiative to film and digitally map all the best ski slopes of the world called ‘Slopedia’. Essentially this is a web and app platform, by Stockholm-based Åkestam Holst for Audi, that aims to enable skiers all around the… Continue reading Audi’s Slopedia 3D Ski Maps Leverage FIS Sponsorship
Puma Offers UGC Cash For Nature Of Performance Ads
Puma hopes 2013 will be a pioneering year as it aims to re-energise the brand via a fresh platform – The Nature Of Performance – which underpins a new inspirational position, creative approach and marketing campaign One of its first new innovative steps is to offer consumers cash to create user generated content to… Continue reading Puma Offers UGC Cash For Nature Of Performance Ads
Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Taco Bell is turning its own fans and South By Southwest festival goers into music video directors for its ‘Feed The Beat’ SXSW 2013 project. Continuing its marketing strategy based around leveraging user-generated content in its marketing campaigns, the Mexican-based fast food chain has partnered with Passion Pit and Wildcat! Wildcat! to create a… Continue reading Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Nike Bleeds Blue For India At ICC Cricket World Cup
Taking a classic patriotic approach, the pledge-based ‘Blled Blue’ campaign aims to bring to life the passion and obsession for the sport shared by both Team India’s players and their fans. Fronted by India’s star players it was activated across traditional media, consumer events, grass roots outreach and social networking. But it was initially spearheaded by… Continue reading Nike Bleeds Blue For India At ICC Cricket World Cup
Doritos & EA Sports Link on 3D Madden NFL 11 Game
As the play-offs heat up and bring fans ever close to this year’s Miami Super Bowl, two NFL sponsors have collaborated to bring 3D to the record breaking Madden NFL 11 game on Xbox and Playstation. Doritos and EA Sports team up for the Doritos 3-D version – which aims to give fans… Continue reading Doritos & EA Sports Link on 3D Madden NFL 11 Game
