Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day

A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day

MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

In mid-February, ahead of the start of the 2024/5 season, Major League Soccer (MLS) unveiled a multi-year tie-up with Beats (By Dre) which will celebrate the intersection and connection between music and sport with players wear Beats headphones and earphones on the pitch pre- and post-match and club-custom products. MLS clubs will all benefit from… Continue reading MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing

Objective   UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing

NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes.   Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign

UEFA partner OPPO worked with agency Sid Lee and ambassador Ricardo Kaká to activate around the 2023 Champions League Final with a campaign called ‘Make Your Miracle’.   The Chinese technology, telecoms and consumer electronics company rolled out a pre-, during- and post- match global campaign based around the idea that miracles don’t just happen,… Continue reading OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign

Hisense Urges NRL Fans To ‘Go Bigger’ To Leverage 2023 Season Kick-Off & Sponsorship Extension

Hisense Australia, which extended its major NRL Telstra Premiership sponsorship for three years earlier in 2023, activated around the new season kick-off through an integrated campaign urging Aussie rugby league fans to ‘Go Bigger’. The Chinese white goods and consumer electronics conglomerate activated its refreshed rights through an integrated campaign titled ‘Go Bigger’ which primarily… Continue reading Hisense Urges NRL Fans To ‘Go Bigger’ To Leverage 2023 Season Kick-Off & Sponsorship Extension

McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season

Ahead of the 2023 Formula One (F1) season, McLaren Racing and sponsor Google joined forces to create a multi-episode content series called ‘Searching For…’ which focused on the themes of innovation and technology and promoting Google platforms – particularly Google Chrome and Android.   The three-spot series of short films, which features both team drivers… Continue reading McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season

LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad

Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond.   The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad

VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative

Vivo activated its six-year FIFA sponsorship through a multi-stage, multi-platform campaign called ‘Give It A Shot’ which celebrated the tournament, boosted global brand awareness and promoted its new X Fold+ foldable device and X80 Pro.   As well as supplying smartphones to the 2022 FIFA Men’s World Cup staff, #vivogiveitashot sought to connect passionate football… Continue reading VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative

Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot

Beats By Dre released a campaign called ‘Defy the Noise’ that sheds some light on the criticism, expectation and pressure that many of the planets best football players have to face – especially as they prepare for the most significant matches such as the World Cup.   Released on 9 November to leverage building buzz… Continue reading Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot

OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge

UEFA partner OPPO leveraged its Champions League partnership through an interactive campaign on TikTok in November called #OPPOShadowSkills.   Created by agency Sid Lee, which had been briefed to leverage the sponsorship by bringing to life the client’s new brand tagline ‘Inspiration Ahead’ and promoting its new OPPO Reno8.   Sid Lee has taken to… Continue reading OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge

Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs

Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology.   Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs