Following hot on the heels of five FIFA sponsors axing their association with the beleaguered property owner, Australian sportswear company Skins has now become the first, self-styled Official FIFA Non-Sponsor. Skins chairman Jaimie Fuller announced the brand’s global anti-association via a YouTube film and at a launch event for the new FIFA Now campaign… Continue reading Skins Becomes The First FIFA ‘Official Non-Sponsor’
Tag: Consumer Creation
Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation
Gatorade has expanded its creative and media partnership with DC Comics to produce a ‘League of Captains’ interactive online content site and comic series to activate around the opening of the new NFL season. Launched during pre-season games and culminating during the first week of September season opening NFL games, the branded comic series, featuring… Continue reading Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation
Doritos Relaunches Dream Job & $1m Super Bowl Crash
Let The Ad-Making Awesomeness Begin! (Again). As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl XLIX. For the ninth year in a row the Doritos brand, from the Frito-Lay division of PepsiCo, iss activating its NFL rights through its Crash the Super… Continue reading Doritos Relaunches Dream Job & $1m Super Bowl Crash
#PirloIsNotImpressed Juve Fan Challenge Goes Viral
It certainly seems to take a lot to make the coolest man in the history of world football raise an eyebrow in impressed awe. Are you up to the challenge? Juggling knives, singing opera arias, or just being an attractive bikini-clad surfer don’t seem to do the trick. Andrea Pirlo doesn’t seem in the… Continue reading #PirloIsNotImpressed Juve Fan Challenge Goes Viral
Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion
The first week of June sees the launch Hyundai USA’s 360 degree marketing platform celebrating fan passion around the World Cup. The US activation from FIFA’s official automotive partner is led by two all-new, in-game 30-second (with extended one minute versions and dual language) spots featuring the redesigned 2015 Sonata. ‘Boom’ aims to… Continue reading Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion
Sony ‘One Stadium Live’ Hub: A World Cup Social Network
Using the copy line ‘One World, One Passion, One Stadium’, Sony has released the hub of its 2014 FIFA World Cup activation – a brand-created social network called ‘One Stadium Live’. The platform lets football fans around the world keep track of all tournament-related posts and news feeds from Twitter, Facebook, Google+ and the like… Continue reading Sony ‘One Stadium Live’ Hub: A World Cup Social Network
Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
One of the more interesting contemporary TV tie-ins is Suzuki’s sponsorship of top rated Australian reality TV show The Block – a partnership that focuses on in-programme integration and which sees the brand’s vehicles front and centre of the show. The most recent activation of the car brand’s partnership with the Channel 9 show… Continue reading Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
Plan Ballantine’s: Pop Song Lyric Crowdsourcing
Pernod Ricard’s Ballantine’s brand, one of the world’s best selling blended whiskies, has partnered with Spanish pop stars ‘La Oreja de Van Gogh’ on a new crowd-sourced creative initiative which gives fans the chance to pen the lyrics for the band’s new track. This whisky-backed consumer song writing campaign, part of Ballantine’s ‘Plan… Continue reading Plan Ballantine’s: Pop Song Lyric Crowdsourcing
Chrysler & Warner’s Batman User Generated Ad Contest
Chrysler has linked with movie studio Warner Bros for a collaboration promoting the new Batman movie, The Dark Knight Rises. Film goers become film makers in this user-generated contest celebrating Chrysler and The Dark Knight’s brand alliance. Chrysler is inviting Batman film fans to create their own personal ad to mark the 20 July release… Continue reading Chrysler & Warner’s Batman User Generated Ad Contest
Nike’s Hails LeBron James & NBA Sponsors Go Digital
Nike’s ‘The Ring Maker’ campaign: a cynical piece of premeditated marketing or a clever low latency sports event real time response? You decide! The very first commercial to air in the ad break immediately following the end of the final game of the 2012 NBA playoffs was a new Nike Basketball spot celebrating… Continue reading Nike’s Hails LeBron James & NBA Sponsors Go Digital
Bombay Sapphire’s Tribeca Film Festival NYC Activation
In 2012 the upmarket gin brand extended its official sponsor status of the iconic Tribeca Film Festival with a suite of initiatives all aimed at enhancing the film fan’s experience. The spirits sponsor’s work ranged from classic premium brand hospitality and traditional ticket giveaways, to online utilities, Twitter-based interaction and Foursquare integration. … Continue reading Bombay Sapphire’s Tribeca Film Festival NYC Activation
Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
Using the tagline ‘Where your heartbeats meet your music’, Sony Music Entertainment has teamed up with the Indonesian Heart Foundation for a healthy heart campaign. Targeting the country’s youth, the Music Of Your Heart initiative comes in the form of a branded entertainment style event coupled with a PR campaign, TV, radio and… Continue reading Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
