Inspiring Sports Marketing
Aug 04, 2022
Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’
Microblogging and social networking service Twitter leveraged UEFA Women’s Euro 2022 by turning tweets support England Football’s women’s team, the tournament host, into messages on a series of limited-edition >>
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May 10, 2022
The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s >>
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Sep 09, 2021
Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’
Snickers, the chocolate bar owned by NFL sponsor Mars Wrigley, launched a new US campaign at the start of September to leverage the start of the NFL 2021/22 season >>
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Oct 26, 2020
Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest
As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – >>
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Nov 15, 2019
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the >>
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Sep 16, 2019
Verizon Leverages Rights For NFL Kick Off To Launch Stadium / Ambassador Led 5G Stadiums Campaign
Leveraging spiking football interest as the new season gets under way, NFL telecoms partner Verizon has launched a 5G Coverage campaign based around its league rights, a group of >>
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Apr 11, 2017
Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
Ecommerce giant Amazon India’s blockbuster IPL 2017 campaign is an integrated, multi-phase initiative built around a (fictional) new T-20 team called the ‘Chonkpur Cheetahs’. The creative concept, developed >>
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Nov 30, 2016
Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field >>
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Apr 20, 2016
Hyundai’s UEFA Euro 2016 integrated Activation Aims To Put ‘Real Fans First’
Hyundai’s ‘Real Fans First’ UEFA Euro 2016 activation is not just a celebration of football, but an attempt to bring supporters together to share the tournament excitement. The >>
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Aug 11, 2015
Ford’s ‘Songs Of The Road’ Public Radio Music Partnership With Acoustic Cafe & Songcraft
Instead of the more usual blockbuster experiential initiative at a major music festival or a high profile popstar partnership, this summer sees Ford Motor Company produce a song-writing show >>
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