Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes

Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket.   The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes

Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations

Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products.   The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations

Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’

Microblogging and social networking service Twitter leveraged UEFA Women’s Euro 2022 by turning tweets support England Football’s women’s team, the tournament host, into messages on a series of limited-edition football scarves which were then distributed to fans (including the user who posted the original tweet) in stadiums through the tournament.   The initiative was carried… Continue reading Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’

The North Face Promotes New Collection Via Artist Collaboration & Social Campaign

The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s 55-year history.   Rolling out from late April through the Southern Hemisphere’s Autumn and Winter season, this regional variation of the global marketing effort promotes both… Continue reading The North Face Promotes New Collection Via Artist Collaboration & Social Campaign

Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’

Snickers, the chocolate bar owned by NFL sponsor Mars Wrigley, launched a new US campaign at the start of September to leverage the start of the NFL 2021/22 season which encourages football fans to share moments when they’ve messed up and made mistakes.   Launched on 9 September, 24 hours ahead of the season opener,… Continue reading Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’

Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest

As the Official Vehicle of the TCS New York City Marathon, Volvo launched a multi-strand activation programme – spanning audio experiences, a safety initiative and a car competition – based around the Coid-19 enforced cancellation of the event and its subsequent switch to a virtual marathon   The TCS New York City Marathon is not… Continue reading Volvo Playlist Motivates Virtual NY Marathon Runners Via Audio Experience & Car Contest

NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events

To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events

Verizon Leverages Rights For NFL Kick Off To Launch Stadium / Ambassador Led 5G Stadiums Campaign

Leveraging spiking football interest as the new season gets under way, NFL telecoms partner Verizon has launched a 5G Coverage campaign based around its league rights, a group of player ambassadors and the 13 NFL stadiums it has fitted out with Verizon 5G Ultra Wideband.   The integrated campaign, ‘5G Done Right’, spans national TV,… Continue reading Verizon Leverages Rights For NFL Kick Off To Launch Stadium / Ambassador Led 5G Stadiums Campaign

Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’

Ecommerce giant Amazon India’s blockbuster IPL 2017 campaign is an integrated, multi-phase initiative built around a (fictional) new T-20 team called the ‘Chonkpur Cheetahs’.   The creative concept, developed in harness with Ogilvy Bangalore and the digital and social specialist What’s Your Problem (WYP), revolves around this imaginary small town team as its struggles to overcome… Continue reading Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’

Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation

November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field celebrations.   Developed in harness with sports and entertainment agency Gemba and led by a fresh set of comic spots, this is the latest iteration of… Continue reading Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation

Hyundai’s UEFA Euro 2016 integrated Activation Aims To Put ‘Real Fans First’

Hyundai’s ‘Real Fans First’ UEFA Euro 2016 activation is not just a celebration of football, but an attempt to bring supporters together to share the tournament excitement.   The campaign launch is spearheaded by a global TV commercial telling the story of a little boy’s Euro 2016 journey as he awaits the upcoming tournament.  … Continue reading Hyundai’s UEFA Euro 2016 integrated Activation Aims To Put ‘Real Fans First’

Ford’s ‘Songs Of The Road’ Public Radio Music Partnership With Acoustic Cafe & Songcraft

Instead of the more usual blockbuster experiential initiative at a major music festival or a high profile popstar partnership, this summer sees Ford Motor Company produce a song-writing show for US public radio.   Ford is rolling out a series of episodes in its branded music series, targeting millennials, called ‘Songs of the Road’.  … Continue reading Ford’s ‘Songs Of The Road’ Public Radio Music Partnership With Acoustic Cafe & Songcraft