Following a 2022 tie-up that saw Renault become the new premium partner of Roland-Garros, the French car company kicked-off its 2023 tournament activation in Mid-May with the launch of a French Open connected logo and a flagship film building excitement ahead of ‘The Best Season Of The Year’. Working with creative agency Publicis Conseil,… Continue reading Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign
Tag: Consumer created
Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’
Mid November saw McDonald’s launch a 75-market, integrated, social-first campaign leveraging the 2022 FIFA Men’s World Cup called ‘Wanna go to McDonald’s?’ which, according to the brand, plays on the simple truth that there are two things that can unite people from around the world – a love of soccer and of McDonald’s. Launched… Continue reading McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’
OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge
UEFA partner OPPO leveraged its Champions League partnership through an interactive campaign on TikTok in November called #OPPOShadowSkills. Created by agency Sid Lee, which had been briefed to leverage the sponsorship by bringing to life the client’s new brand tagline ‘Inspiration Ahead’ and promoting its new OPPO Reno8. Sid Lee has taken to… Continue reading OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge
Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
On 6 September, a day head of the start of the 2022/3 NFL season, Snickers rolled out a new iteration of its ongoing US ‘Rookie Mistake Of The Year’ activation programme with creative fronted by player ambassadors Stefon Diggs and Najee Harris. Through the regular season, the Mars owned ‘Official Chocolate Bar Sponsor of… Continue reading Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
In the first week of July, a month ahead of the start of its second season, the England and Wales Cricket Board’s (ECB) ‘The Hundred’ tournament linked up with a team of 10 kids to create an immersive stadium build in the world’s leading sandbox video game – Minecrafthttps://www.minecraft.net/en-us. The project saw The Hundred… Continue reading ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
Old El Paso & Team GB Stars Front #FajitaFriYayChallenge Campaign In Aid Of UK National Food Charity
Old El Paso activated its Team GB partnership and promoted its fajita meal kit through an athlete fronted UK cause campaign seeking to drive FareShare food donations to help UK families in need. To combat hunger in the UK during the current economic, cost of living crisis, the #FajitaFriYayChallenge is fronted by a strong… Continue reading Old El Paso & Team GB Stars Front #FajitaFriYayChallenge Campaign In Aid Of UK National Food Charity
Adidas Five Ten & Mountain Bike Star Danny MacAskill Crowd-Source ‘Do A Wheelie’
Scottish mountain bike super star Danny MacAskill teamed up with Adidas Five Ten bike sub-brand and Scottish sports content studio Cut Media for a new YouTube project called #WheelieWithDanny created to demonstrate the joy of two wheels and showcase incredible bike talent from around the world – old and new. The social video showcases… Continue reading Adidas Five Ten & Mountain Bike Star Danny MacAskill Crowd-Source ‘Do A Wheelie’
Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’. The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
The start of October saw mobile telecoms brand and Chelsea FC sponsor Three roll out a football-themed campaign called ‘Football Needs A Big Network’ across sports channels, digital, social and VOD. The activation draws parallels between fandom and mobile networks through a series of ads aimed primarily at football supporters which draw synergies between… Continue reading Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction
In the first week of August, leveraging the 2021 Pro Football Hall Of Fame enshrinement ceremony, Michelob Ultra unveiled specialty tap handles featuring mini busts of a smiling Peyton Manning. The beer brand honoured its athlete endorser through a miniature, smiling bust of Manning which doubles as a tap handle: the idea is to… Continue reading Michelob Ultra’s Comedic, Happy ‘Peyton Manning Beer Tap’ Leverages Hall Of Fame Induction
Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
Personal care brand Himalaya Men leveraged its partnership with the International Cricket Council (ICC) around the India against New Zealand World Test Cricket (WTC) Final in June via an integrated film and contest activation called #CheerInWhites. Acting as a rallying cry for all India fans to get behind their team during the inaugural match… Continue reading Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
