In Mid-March 2022, as the new 2022 Formula One season approached its first Grand Prix in Bahrain (18 to 20 March), the Aston Martin Aramco Cognizant F1 team handed over control of its F1 brand story and build up to the race to TikTok creators. @astonmartinf1 Introducing I / AM LIVE, the ultimate BTS… Continue reading Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
Tag: Consumer Control
T-Mobile Crowdsources MLB Playoff ‘Take Me Out’ Mashup
As the Major League baseball Playoffs got under way, sponsor T-Mobile leveraged the postseason action by crowdsourcing fan film of baseball lovers singing the classic anthem ‘Take Me Out To The Ballgame’ Fans are encouraged, via MLB’s own media channels, to post ‘video selfies’ of themselves singing the age-old baseball classic song ‘Take Me Out to… Continue reading T-Mobile Crowdsources MLB Playoff ‘Take Me Out’ Mashup
Citi’s Rolling Stones Tour Request App & VIPBooth
Citi sponsored the Rolling Stones’ 50 & Counting’ tour and offered gig goers and band fans a range of experiences aimed at celebrating the band’s huge contribution to the music industry. The sponsorship’s objective was to encourage fan interaction during the tour, whilst simultaneously promoting the Citi brand to hundreds of thousands of Rolling… Continue reading Citi’s Rolling Stones Tour Request App & VIPBooth
Lincoln/Blacc Interactive Music Video GRAMMY Ambush
Hyundai might be the official GRAMMYs automotive partner, but it was Lincoln Motor Company’s groundbreaking #MusicUncovered campaign that was the talk of the car creative world during the 56th annual music awards. Offering four camera angles and five storylines, Lincoln joined with funk/soul singer Aloe Blacc to offer fans a unique experience linking its… Continue reading Lincoln/Blacc Interactive Music Video GRAMMY Ambush
PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
In a genuine first, the PGA of America is offering fans a unique chance to pick the pin location for the final day of the PGA Championships via its latest campaign – ‘Pick The 15th Hole’. The governing body has linked up with ambassador Jack Nicklaus on a project that enables golf lovers to… Continue reading PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Long term Coachella partner Heineken added further tech wizardry and experiential gadgetry to its activation foe the 2013 festival. April’s music extravaganza saw it official beer/malt beverage sponsor provide Wi-Fi for festival fans to interact with one another and update their social sites from inside its Heineken Dome. It also gave dancers the opportunity… Continue reading Interactive WiFi Lightshow At Coachella’s ‘Heineken Dome’
Doritos SXSW Consumer-Controlled 62ft #BoldStage
Doritos’ giant #BoldStage, a 62-foot Twitter-powered vending machine stage, is the centrepiece of its sponsorship activation at 2013 South By Southwest (SXSW). Equipped with a four-story-tall LCD screen, the #BoldStage is the focus of the brand’s digital, interactive concert experiences. Looking like a massive vending machine, the stage reacts to consumer tweets using… Continue reading Doritos SXSW Consumer-Controlled 62ft #BoldStage
Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
As the first tennis major of the year grinds into gear, Australian Open major sponsor Kia Motors are inviting tennis fans to join its Fan Of The Day image-led initiative and boost engagement and excitement. Every day throughout the tournament Kia is looking for the most conspicuous and enthusiastic fans at Melbourne Park and awarding… Continue reading Kia’s Australian Open ‘Fan Of The Day’ Photo Campaign
Marmite’s Interactive Oxford Street Christmas Lights
Love it or hate it, even London’s beloved Oxford Street Christmas lights are a sponsorship platform these days. And nothing says Christmas quite like flying elves carrying yeast extract spread! But at least this year there was an innovative element of consumer interaction, participation and even a nod to consumer-control within Marmite’s 2012 festive… Continue reading Marmite’s Interactive Oxford Street Christmas Lights
Red Bull Racing’s 360-Degree Consumer Control F1 Camera
Sponsorship and media pioneers Red Bull is astonishing the marketing and partnership world again with this latest staggering video camera collaboration with Norwegian company Making View. The alliance has fitted custom-developed camera system on top of the energy drink brand’s F1 cars and then hurling it around the track to provide ground-breaking, customer –controlled… Continue reading Red Bull Racing’s 360-Degree Consumer Control F1 Camera
Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Fans of NASCAR racing, The Dark Knight film franchise and Mountain Dew start your engines. A collaboration between PepsiCo’s Mountain Dew, Warner Bros ‘The Dark Knight’ and NASCAR star Dale Earnhardt Jr offers fans the chance to give Earnhardt’s No 88 car a Batman makeover for the 15 June race at Michigan. … Continue reading Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Wrigley’s 5 RPM’s French/US Live Online Music Experience
Wrigley’s 5 Gum is collaborating with YouTube and French music blog La Blogotheque on an initiative called The Switch – a set of exclusive concerts shot in private US apartments and streamed live online. Each concert features a double bill of bands/artists playing simultaneously and viewers are given the choice of which to… Continue reading Wrigley’s 5 RPM’s French/US Live Online Music Experience
