Women’s History Month saw Gap-owned sports and leisure brand Athleta roll out the first wave of work in a new, multiphase, long-term brand campaign aimed at empowering women and girls called ‘Find Your Movement’. The campaign, which was conceived and produced internally and debuted on 1 March, aims to ‘cement the brand’s goal of championing… Continue reading Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Tag: Connected TV
Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary
US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch The Game, Change The Game’ which aired on broadcast, cable, connected TV, plus on digital and social channels. Launched in late June on the 50th… Continue reading Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary
DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad. The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
The start of January saw Gymshark launch its debut North American campaign called ‘United We Sweat’ to supercharge its US expansion Created by Ultra Brand Studio (the strategy firm behind recent Nike and EA campaigns), the work is centered around a team of Gymshark athlete ambassadors including UFC heavyweight champion Francis Ngannou, trainer Austin Dotson, American… Continue reading Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
A new October US campaign by DirecTV Stream called ‘Quiet Please’ starred athlete ambassador and tennis super star Serena Williams and offered a Halloween twist on the brand and endorser’s ongoing Get Your TV Together campaign. Created by agency TBWA\Chiat\Day Los Angeles, ‘Quiet Please’ launched across the USA from 1 October and is built… Continue reading Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream