Tag: Competition

Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win?   Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament  and create excitement for football fans around the world.  … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Snack Giant Frito-Lay’s ‘Get Ready For Greatness’ Activates FIFA 2023 Women’s World Cup

Frito-Lay, the Official USA Snacks of the FIFA Women’s World Cup, turned some of the world’s leading female footballers into chips to front its multi-channel ‘Get Ready For Greatness’ activation around the Australia/New Zealand 2023 tournament – its largest investment ever in women’s sports.   The activation programme aims to build anticipation and excitement in… Continue reading Snack Giant Frito-Lay’s ‘Get Ready For Greatness’ Activates FIFA 2023 Women’s World Cup

Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign

German sportswear giant PUMA again teamed up with bespoke design house Noah for a tennis led collaboration collection promoted through a cheeky, comic campaign playing on the sporting streaker tradition titled ‘Winning Streak’.   The collection itself was inspired by the intersections of sport and style and PUMA products in the 1970s – the heyday… Continue reading Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign

Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign

Following a 2022 tie-up that saw Renault become the new premium partner of Roland-Garros, the French car company kicked-off its 2023 tournament activation in Mid-May with the launch of a French Open connected logo and a flagship film building excitement ahead of ‘The Best Season Of The Year’.   Working with creative agency Publicis Conseil,… Continue reading Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign

Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition

Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’.   The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition

Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’

In one of April’s most unlikely sportswear sneaker drops, Future Farm released what it described as ‘the world’s first, one-of-a-kind, vegan couture running shoe’ called the ‘Future Burger 4.0’.   The plant-based, sustainable food brand’s limited edition trainers, designed by sneaker customiser and artist Matt B Customs, were created in a distinct cheeseburger colourway and… Continue reading Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’

Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative

Formula One (F1) sponsor Heineken launched its previously teased Player 0.0 gaming initiative around the Rolex Australian Grand Prix with a nationwide, multi-site Sim Racing tournament that seeks to engage and entertain Aussie F1 fans and promote the brewer’s no-alcohol beer.   The project was developed in a partnership with F1 Red Bull Racing driver… Continue reading Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative

Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign

Anytime Fitness, the Minnesota based 24-hour health and fitness clubs and at-home plan outfit (with over 5,000 franchised locations in 50 countries), sought to boost awareness and consideration while showcasing its unique offering (start your fitness journey anytime, anywhere) during a period when post New Year resolution motivation has started to wane through a Super Bowl ambush… Continue reading Gym Brand Anytime Fitness Ambushes Super Bowl With ‘Just Heard Anytime’ Campaign

Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny

An interactive social campaign from Duracell leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup by inviting football fans to play ‘keepy uppy’ against the brand’s bunny mascot on TikTok while showing off their skills.   Created in harness with agency Wunderman Thompson UK, Duracell’s social soccer game seeks to drive home a… Continue reading Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny

Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary

Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’.   Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary