Objective UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing
Tag: Commerce/Industry
NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes. Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
DHL’s vision is to be the ‘Logistics Company for the World’ and company purpose is ‘Connecting People. Improving Lives.’: connecting people is at the heart of what DHL does and its ‘United Delivered’ activation brings this mission to connect people and businesses around the world to life and ensures that DHL plays an important role… Continue reading DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign
February saw DHL Express leverage its Surf Life Saving New Zealand (SLSNZ) sponsorship through a new digital campaign, called ‘Spot The Danger’, based around an interactive puzzle. The interactive digital puzzle, which is based on a Kiwi childhood favourite and can be played online here, aims to encourage Kiwis to spot beach hazards and… Continue reading DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign
DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
DHL took an inventive approach to its Leicester City Football Club sponsorship when, instead of directly using its rights for its own purposes it created a B2B campaign based around a competition for small and media sized enterprises to win those rights for themselves. The two-year B2B campaign, developed in harness with Brand Brewery… Continue reading DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
Ping & UPS (Endorsers) Link On Kids Golf Grassroots #Bags4Birdies Campaign
To leverage excitement around The Masters, April saw UPS and Ping team up to launch #Bags4Birdies – an eight market campaign to develop grassroots golf. The global logistics outfit and the golf apparel brand have aligned for an initiative that will donate junior sets of golf clubs for every single birdie (or better) that… Continue reading Ping & UPS (Endorsers) Link On Kids Golf Grassroots #Bags4Birdies Campaign
DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion
Late July sees logistics heavyweight DHL leverage its sponsorship of German football giant Bayern Munich’s pre-season tour to fuel its expansion in China. The global logistics company launched an integrated FC Bayern led campaign and unveiled its fresh e-commerce plans for China at a press briefing that coincided with FC Bayern Munich’s Audi Summer… Continue reading DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion
DHL F1/Man Utd Specialist International Ad Campaign
DHL has released a new campaign promoting two of its leading global sports partnerships – with Manchester United FC and Formula 1. Released under what the company internally calls its annual ‘International Specialist Campaign’, the aim of the work is to celebrates the partnerships and bring to life DHL Express as Official Logistics… Continue reading DHL F1/Man Utd Specialist International Ad Campaign
