Placing commitment, determination and grit front and centre of the creative, Football Australia and primary partner CommBank launched an integrated ‘Til It’s Done’ campaign three weeks prior to the FIFA 2023 Women’s World Cup kick-off in Australia and New Zealand. Developed in partnership with creative agency Ogilvy Australia, production house Betty Wants In and… Continue reading Football Australia Roll Out Gritty, Pre World Cup CommBank Matildas ‘Not Done Til It’s Done’ Spot
Tag: CommBank
Baggy Green Tour – Commonwealth Bank & Cricket Australia
CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket cap around the country to raise further recovery funds before donating it permanently to the Bradman Museum. Territory: Australia Agency: M&C Saatchi Sport &… Continue reading Baggy Green Tour – Commonwealth Bank & Cricket Australia
Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign
Cricket Australia sponsors Commonwealth Bank (CommBank) have launched an integrated campaign celebrating women in cricket with a reinterpretation of the nation’s classic song ‘C’mon Aussie, C’mon’. The campaign, which was conceived and created by agency GHO Sydney, highlights female players from the past, present and future of the sport to promote the ICC Women’s… Continue reading Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign
CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign
As the women’s teams begin this year’s Ashes summer, Commonwealth Bank (CommBank) leverages its partnership with Cricket Australia with a ‘Levelling The Playing Field’ commitment that blends one of the country’s biggest diversity campaigns with the single largest investment in women’s sport in Australia The initiative reflects the bank’s belief ‘that cricket is a… Continue reading CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign
CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign
Commonwealth Bank (CommBank) is rolling out its first major activation since shifting its core Cricket Australia partnership to the women’s team with a new initiative timed to leverage rising interest around the current ICC Women’s World Cup. The ‘How Much Do You Really Know About Australian Cricket?’ campaign is spearheaded by a set of… Continue reading CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign
