Launched days ahead of the 2022 Aintree race meeting, the Randox Grand National was treated to a brand makeover through a new partnership between property owner The Jockey Club and Bath-based agency Thisaway. Previously The Grand National had largely been branded, marketed and promoted via the The Jockey Club’s umbrella visual identity, but for… Continue reading Jokey Club’s Grand National Gets Its Very Own ‘Grand’ Brand Makeover
Tag: Colour Palate
Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh
8 July saw Rangers FC roll out a brand refresh, labelled ‘READY’, spanning its club-wide visual assets ranging from its crest and typeface to its mobile and digital platforms. Described as a brand evolution, the reworked branding launched alongside the key pillars in the club’s digital transformation project including a new website and app… Continue reading Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh