NHL and Colorado Avalanche partner Chipotle debuted a new, on-ice mixed-reality ad during half-time of the Avalanche’s second-round Stanley Cup playoff game against the St Louis Blues which depicted a Chipotle-branded Zamboni bringing out a huge burrito bowl onto the ice. As the bowl is dropped down towards the playing surface, a VR giant… Continue reading Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience
Tag: Colorado Avalanche
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche. Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign