Leveraging its sponsorship rights, AT&T brings a strong team of current and former NBA and WNBA stars (who all played at university) alongside a line-up of current collegiate stars for a NCAA 2024 March Madness campaign called ‘Connect To The Madness’ to demonstrate that it offers personalized plans to fit anyone and everyone’s needs. Teaming… Continue reading AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Tag: College Hoops
Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
Great Clips, the official hair salon of March Madness, set out to raise fans’ hair instead of cutting it at the 2021 NCAA Men’s Division I basketball tournament via a social-first activation which invites fans to join the conversation around #HairRaisingMoments. The salon chain’s campaign includes a hero TV spot (running on CBS, TBS, TNT… Continue reading Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
Allstate’s ‘Mr Mayhem’ & ‘Jeer-Leaders’ Spread March Mayhem At The NCAA Hoops Tournament
Allstate invites college hoops fans to join the ‘Jeer Team’ and socially spread March Mayhem across the NCAA men’s Division One basketball championship. Allstate, the Official Corporate Partner of NCAA March Madness and the Final Four, has brought back its infamous ‘Mayhem’ pitchman backed by a team of ‘Jeer-leaders’ to socially sling hoops insults… Continue reading Allstate’s ‘Mr Mayhem’ & ‘Jeer-Leaders’ Spread March Mayhem At The NCAA Hoops Tournament
Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
Coca-Cola has been leveraging NCAA March Madness for 15 years and its 2017 activation, which includes TV ads, experiences and a brackets strand, is led by a product phase that links its ongoing ‘Share-a-Coke’ campaign to university hoops in a way that enables college fans show and share their pride. While the brand’s multi-platform… Continue reading Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
Restaurant chain Buffalo Wild Wings takes slightly surreal approach to its ‘Hit The Button’ March Madness’ work with a multi-platform campaign that has something of a mysterious, dark twist. The initiative – which includes TV, social media and digital spots, along with in-restaurant and on-site activations at basketball games – launched in early March… Continue reading Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
A series of new TV spots featuring college hoops’ team mascots, supported by game-related social media content, showcase appliance innovations in a new LG ‘Life’s Not Perfect. Life’s Good’ campaign launching during March Madness. The white goods brand is using its NCAA rights around the Division 1 Men’s University Basketball championship to show off… Continue reading NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
