Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

US Women’s National Team Soccer Stars Can’t Escape Stoppage Time in ESPN Spot

ESPN and United States Women’s National Team (USWNT) footballers Megan Rapinoe, Becky Sauerbrunn and Sophia Smith return after the recent ‘Orange Slices’ spot with another ‘This Is Sports Centre’ commercial this time titled ‘Stoppage Time’.   Dropping on 16 January during the sports media giant’s coverage of the NFL Super Wild Car Weekend game between… Continue reading US Women’s National Team Soccer Stars Can’t Escape Stoppage Time in ESPN Spot

Delta State ‘Fighting Okra’ Mascot Bad Performance Evaluation In New ESPN ‘This Is SportsCenter’ Ad

ESPN SportsCenter anchors Elle Duncan and Kevin Negandhi meet with Delta State’s ‘Fighting Okra’ college mascot to discuss its poor attitude in its latest ‘This Is SportsCenter’ spot which is structured as an employee performance evaluation.   The latest commercial in the sports broadcaster’s long running series, created by agency Arts & Letters, sees the… Continue reading Delta State ‘Fighting Okra’ Mascot Bad Performance Evaluation In New ESPN ‘This Is SportsCenter’ Ad

AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign

US telco giant AT&T leveraged its sponsorship of the College Football National Championship playoffs with a campaign called ‘Never Too Much’ which drives home the message that college football isn’t just for Saturdays anymore, but is now a non-stop, season-long obsession which fans now need a network to keep up with.   Created with agency… Continue reading AT&T Leverages College Football Playoffs Tie-Up Via Multi-Spot ‘Never Too Much’ Campaign

NCAA College Running Back Bijan Robinson Launches His Own Mustard Brand In First-Of-Its-Kind NIL Deal

College football star Bijan Robinson, the University of Texas running back and Heisman Trophy hopeful, teamed up with with Austin agency Callen and local chef Joe Gentempo to launch his own specialty Dijon mustard – Bijan Mustardson.   The student athlete’s own brand condiment product is being promoted through the 2022/3 college football season via… Continue reading NCAA College Running Back Bijan Robinson Launches His Own Mustard Brand In First-Of-Its-Kind NIL Deal

ESPN Cooks Up A Sizzling Spice Blend To Heat Up ‘Postseasoning’ Football

NFL and college football broadcast partner ESPN’s ‘Postseasoning’ initiative set out to cook up some marketing that matches the intensity of playoff games and so the Disney owned sports broadcaster offered football fans watching games on TV something to elevate their game food in the form of a special spice brand called ‘Postseasoning’.   With… Continue reading ESPN Cooks Up A Sizzling Spice Blend To Heat Up ‘Postseasoning’ Football

General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative

At the start of October, US food giant General Mills expanded its existing ‘Tailgate Nation’ marketing platform with the launch of a virtual, interactive ‘Homegate‘ experience.   Built around its college football partnerships at the start of the new season and created in partnership with Michigan-based retailer Meijer and e-commerce firm Obsess, the experience that was… Continue reading General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative

Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting

As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic.   The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting

Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial

The final week of August saw Dr Pepper bring back its long-running college football focused ‘Fansville’ campaign, originally created with agency Deutsch, with a season opening spot called ‘Return To Glory’.   After last year’s largely fan-free season, this year’s iteration of the brand’s episodic drama of parody storytelling set amongst college football fanatics introduces… Continue reading Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial

Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team

US breakfast quick service chain Denny’s leveraged the change in college athletic ambassador deals in September and signed four offensive linemen to Name, Image and Likeness (NIL) deals to form ‘The All-Pancaker Team’.   The campaign, whose title is a play on the football term ‘pancake block’ which is a block that leaves a defensive… Continue reading Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team

Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders

On 1 September Beats by Dre debuted a campaign featuring its first ever college athlete ambassador – and its youngest ever endorser – Shedeur Sanders.   The son of NFL and MLB legend Deion Sanders fronts a campaign which continues the brand’s purpose-led advertising: marketing with a layer of activism.   As well as welcoming… Continue reading Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders