Tag: Collection

Retailer Sportscraft Become Australian Olympic Team’s ‘Supportscraft’ For Paris 2024 Apparel Campaign

Retailer and Australian Olympic Committee supplier Sportscraft, which has designed the Aussie team’s Games’ Uniforms for the last 40 years, unveiled its Paris 2024 opening ceremony uniforms in Mid-April via an integrated campaign called ‘Supportscraft’ created in partnership with agency The General Store and PR agency TMC PR. Objective The brief was to launch the… Continue reading Retailer Sportscraft Become Australian Olympic Team’s ‘Supportscraft’ For Paris 2024 Apparel Campaign

Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign

German sportswear giant PUMA again teamed up with bespoke design house Noah for a tennis led collaboration collection promoted through a cheeky, comic campaign playing on the sporting streaker tradition titled ‘Winning Streak’.   The collection itself was inspired by the intersections of sport and style and PUMA products in the 1970s – the heyday… Continue reading Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign

Puma & Modibodi Team Up With Brisbane City FC To Encourage Athletes To Feel Comfortable

Sportswear company Puma teamed up with Modibodi (a global clothing brand that specialises in absorbent apparel) and Aussie football side Brisbane City FC for a March campaign called ‘Take On The Game’ celebrating the third drop of their best-selling active period underwear range.   The campaign, developed by Modibodi’s in-house creative team and The Pool… Continue reading Puma & Modibodi Team Up With Brisbane City FC To Encourage Athletes To Feel Comfortable

ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play

In late October through early November, Japanese sportswear giant ASICS rolled out its latest Web3 initiative by unveiling a new, limited-edition physical shoe in a tie-up with blockchain platform Solana Pay which included an exclusive NFT offer tied to the purchase of the sneakers.   The ‘Asics x Solana UI’ collection – a custom GT-2000… Continue reading ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play

Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner

Late July saw Drake and Nike team up with young hoops star DJ Wagner to front the launch campaign for their collaborative sportswear label NOCTA’s highly anticipated basketball collection.   The musician’s high-performance workout gear is fairly minimalist in design, black in colour and functional in approach and includes shorts, jerseys and headbands (with engineered-knit… Continue reading Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner

Lacoste Campaign Promotes New Collection With Paralympic Swimmer Théo Curin

French athleisure brand Lacoste launched a campaign at the start of April to promote its new signature collection with Paralympic swimmer Théo Curin.   The tie-up is based around the idea inspiration and attention to detail. The brand and the athlete both agree that many success stories start from humble origins and are a result… Continue reading Lacoste Campaign Promotes New Collection With Paralympic Swimmer Théo Curin

McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection

Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’.   The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection

Adidas, Arsenal & TFL Celebrate Club’s Tube Connections Via Warm-Up Kit Collection Inspired By Piccadilly Line Seat Fabric Pattern

Arsenal and Adidas teamed up with Transport For London (TFL) to celebrate the club’s historic London Underground links with the release of a warm-up kit collection inspired by the fabric design pattern (moquette) of the seats on the Piccadilly Line which runs through Arsenal Station.   Promoted through a three-way digitally led campaign running across… Continue reading Adidas, Arsenal & TFL Celebrate Club’s Tube Connections Via Warm-Up Kit Collection Inspired By Piccadilly Line Seat Fabric Pattern

Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social

On 9 December Arsenal FC teamed up with adidas Originals – a sub-brand of its official apparel supplier adidas – for a campaign to launch a limited-edition retro collection celebrating the greatest kits from the first period of the club/sportswear brand partnership between 1986 and 1994.   Available for purchase from 13 December, the seven-piece… Continue reading Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social

Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting

As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic.   The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting

Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch

In mid-September Cricket Australia and Big Bash kit partner Nike joined forces with Australian music superstar Tones And I to launch the 2021 summer Big Bash League and its new look team and tournament apparel collection.   The move sees Tones And I become a lead ambassador for both the KFC BBL|11 and Weber WBBL|07… Continue reading Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch