Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album

Panini launched its 2022 Premier League Sticker Album and collection through an integrated campaign fronted by a hero spot starring England and West Ham United midfielder Declan Rice.   Using the brand’s umbrella and ongoing #GotGotNeed tagline, the campaign – which was created by Dark Horses and directed and produced by Pete Banks and Kode… Continue reading Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album

Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton

The start of September saw Manchester City FC unveil a second NFT (Non Fungible Token) drop created in partnership with digital artist Alan Bolton called ‘Creation’.   The ‘Creation’ collection was conceived and produced by local creative Bolton and crafted to engage fans and collectors and give them a club-led opportunity to participate in the… Continue reading Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton

Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup

A month ahead of japan 2019, Weet-Bix in New Zealand are leveraging the tournament by taking All Blacks collectable cards to a whole new level with a re-imagined Stat Attack game that aims to enable the next generation of Kiwi kids to get closer to their rugby heroes.   It is 12 years since the… Continue reading Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup

Kraft Mac&Cheese Spots & Collectibles Hub Leverage Star Wars Nostalgia

‘Episode VII: The Force Awakens’ commercial partner Kraft is linking Star Wars nostalgia with middle America father-son bonding for its new movie-led mac & cheese campaign.   The first of a torrent of blockbuster brand work linked to the late December launch of the latest episode in the biggest movie saga of them all –… Continue reading Kraft Mac&Cheese Spots & Collectibles Hub Leverage Star Wars Nostalgia