Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products. The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Tag: Collaboration
Stores Become Pokemon Go Game Stop Gyms In Foot Locker, Puma & Niantic Capsule Collection Collaboration
Foot Locker (and its Champ Sports subs-brand), Niantic and Puma have teamed up for a November initiative to turn 400 retail locations – including the Puma NYC flagship store – into Pokémon GO Gyms and PokéStops to promote a new capsule collection spanning shoes, jackets, sweatpants, t-shirts, hoodies and accessories spearheaded by a range of… Continue reading Stores Become Pokemon Go Game Stop Gyms In Foot Locker, Puma & Niantic Capsule Collection Collaboration
Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Japanese sportswear brand ASICS leveraged its partnership with the annual World Ekiden team relay race through a campaign created in collaboration with painter Frankie Cihi and called ‘The Art Of the Relay’. ASICS is the host of the annual Ekiden Race, which began in Japan back in 1917 and was originally founded on the… Continue reading Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23
Apple TV+ linked with games giant Electronic Arts to promote Season 3 of its soccer comedy drama Ted Lasso by bringing the programme’s fictional characters into the world of FIFA 23: meaning Lasso and his AFC Richmond team will be playable in the new version of the world’s most popular football game. In the… Continue reading Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23
Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner
Late July saw Drake and Nike team up with young hoops star DJ Wagner to front the launch campaign for their collaborative sportswear label NOCTA’s highly anticipated basketball collection. The musician’s high-performance workout gear is fairly minimalist in design, black in colour and functional in approach and includes shorts, jerseys and headbands (with engineered-knit… Continue reading Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner
Adidas X Zalando Celebrate Feel-Good Fitness Collaboration Via ‘Can You Feel It’
The summer 2021 campaign called ‘Can You Feel It’ from Adidas and Zalando promotes the duo’s latest collaboration through multiple shot and long form spots bursting with colour and energy to celebrate feel-good fitness. The positive, upbeat and colourful creative, rolling out through August, from the sportswear giant and online retailer was produced by… Continue reading Adidas X Zalando Celebrate Feel-Good Fitness Collaboration Via ‘Can You Feel It’
WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
August saw the Association Of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) launched their first marketing collaboration in the form of a digital content series called ‘Tennis United: CrossCourt’. ‘Tennis United’ explores life on both tours from behind the scenes through a series of intimate and in-depth one-on-one conversations between ATP and… Continue reading WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
Stade Français Paris Teams Up With K-Way For Colourful Lifestyle Collection
Late March saw French rugby union giant Stade Français formalise its partnership with the athleisure brand K-Way to launch a collaborative capsule collection led by a trio of lifestyle products in the iconic pink colour scheme of the Paris-based TOP 14 club. The limited edition ‘Le Vrai’ capsule collection is based around a trio of… Continue reading Stade Français Paris Teams Up With K-Way For Colourful Lifestyle Collection
Adidas & McDonald’s Launch Sneaker Collaboration To Leverage All-American Games Sponsorship
Adidas latest unlikely brand collaboration sees the German sportswear giant team up with the American fast food chain McDonald’s to launch a new pair of eye-catching, limited edition sneakers in the burger chains corporate colours leveraging their sponsorship of the All American Games. Launched on 2 March through a PR and digital campaign, the… Continue reading Adidas & McDonald’s Launch Sneaker Collaboration To Leverage All-American Games Sponsorship
Colourful New Collaborative Dual Collection & Campaign Launch From LEGO X Adidas Alliance
Late February saw Adidas and LEGO team up again to launch two new full-colour clothing collections and promote them via a joint digital-first campaign running across both brands’ online platforms. The joint initiative sees the two iconic companies present two new collections of clothing inspired by LEGO DOTS and LEGO NINJAGO for kids and… Continue reading Colourful New Collaborative Dual Collection & Campaign Launch From LEGO X Adidas Alliance
Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Lager and skateboards seems an inventive capsule collection collaboration but that’s what the design and marketing team at Stella Artois USA have done when it teamed up with Palace Skateboards to create a joint collection called ‘Savour Life Together’. The clothing and accessories collection and campaign, developed in harness with MPC Creative, is led… Continue reading Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Reebok Links With The Kickback For Latest ‘Our Legacy Is Now’ Creative Collaborator Campaign
On 10 February Reebok launch the latest phase of its evolving ‘Legacy’ marketing platform with a new spot called ‘Our Legacy is Now’. The spot centres around The Kickback surprising 10 scholars from the Mott Hall Bridges Academy with sneakers, laptops, and internet access to help bring awareness to the digital education gap. … Continue reading Reebok Links With The Kickback For Latest ‘Our Legacy Is Now’ Creative Collaborator Campaign
