TikTok, an official sponsor of UEFA Euro 2022, linked up with influencers, pundits and creators to produce a series of social videos themed around #SwipeOutHate which aims to combat negativity around the tournament. TikTok teamed up with BBC presenter and former England right back Alex Scott (@alexscott), current Lioness stars Mary Earps (@1maryearps) and… Continue reading UEFA Partner TikTok Leverages Euro 2022 By Extending Its #SwipeOutHate Initiative
Tag: Co Creation
Adidas Originals Links Up With JD Sports & Musician Kano In New Singing Talent Search
German sportswear giant Adidas partnered with sports retailer JD Sports and musician Kano on a talent search which is part of the brand’s marketing celebration leveraging the 50th anniversary of the Superstar shoe. The ‘3 Bar Superstar’ project saw actor/musician Kano remove his vocals from three bars – to echo Adidas’ famous three-stripe logo… Continue reading Adidas Originals Links Up With JD Sports & Musician Kano In New Singing Talent Search
Nike ‘Nualla Puo Fermarci’ Blends Sport & Dance On TikTok To Get Milanese Women Into Sport
The ‘Nualla Puo Fermarci / Stop at Nothing’ initiative saw Nike and agency AnalagFolk seek to get more Italian women involved in and participating in sport by paring Nike athlete ambassadors with social dance influencers to create choreographed dance move challenges on TikTok. The Challenge The initiative was a response to a… Continue reading Nike ‘Nualla Puo Fermarci’ Blends Sport & Dance On TikTok To Get Milanese Women Into Sport
Leveraging Japan 2019 Friendlies IRFU Sponsor Vodafone & Gilbert Launch ‘Ireland’s Ball’
Vodafone Ireland, the official sponsor of the Irish rugby team, teamed up with sports equipment brand Gilbert to launch ‘Ireland’s Ball’ ahead of the Rugby World Cup. Launched to leverage the pre Japan 2019 friendly, warm up matches, ‘Ireland’s Ball’, which was developed in harness with creative agency JWT Folk, runs under the telco’s… Continue reading Leveraging Japan 2019 Friendlies IRFU Sponsor Vodafone & Gilbert Launch ‘Ireland’s Ball’
32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Google Cloud launched its NCAA March Madness activation on 15 March with a data led college hoops campaign that features genuine students and which focuses on the tournament’s ‘explosive’ nature. As the official cloud computing partner of the NCAA enters the second year of its March Madness sponsorship the company recruited 32 authentic student… Continue reading 32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
The German sportswear giant launched its second wave of ‘She Break Barriers’ work on International Women’s Day (8 March) as it steps up its mission for equality in sport with a call for equal airtime for women’s sports via a 60-second spot and fresh @3StripesLive women’s sport streaming partnerships. The spearhead film, ‘She Breaks… Continue reading Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
Nike Cricket Initiative In India Urges Young Players To ‘Make Every Yard Count’
A 2014 cricket campaign in India from Nike, called ‘Make Every Yard Count’ invited young players from across the country to celebrate their passion for the game by taking and sharing selfies of where and how they play. The initiative was a response to a brief that posed the challenge that while cricket is… Continue reading Nike Cricket Initiative In India Urges Young Players To ‘Make Every Yard Count’
Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion
The first week of June sees the launch Hyundai USA’s 360 degree marketing platform celebrating fan passion around the World Cup. The US activation from FIFA’s official automotive partner is led by two all-new, in-game 30-second (with extended one minute versions and dual language) spots featuring the redesigned 2015 Sonata. ‘Boom’ aims to… Continue reading Hyundai USA #BecauseFutbol Links Loyalty To Fan Passion
Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Specsavers is activating its sponsorship of ITV3’s Crime Thriller Awards and its new Crime Thriller Book Club by linking up with publisher Penguin on a consumer co-created crime fiction novella. The #YouDunnit campaign, created by Manning Gottlieb OMD, sees the optical brand ask consumers to come up with plot ideas for a new crime… Continue reading Specsavers & Penguin’s Co-Created ITV3 Crime Thriller
Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
Co-creation is one of several contemporary trends linking the socialisation of communication with consumer generated content. This collaborative initiative sees Ford invite consumers to help co-create a new collection of images that capture the essence of ‘now’. This full-blown campaign, led by Ogilvy, has integrated Ford Fiesta’s TV commercial (itself directed by the famous stop-motion animator Noah Harris)… Continue reading Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
