For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which is situated close to its stadium) and then held a unique fan treasure hunt. The initiative, titled ‘Flea Tickets / Les Billets A Chiner’, was… Continue reading Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
Tag: Club
NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season
Teaming up with independent brand agency Archibald Williams, the Brisbane Broncos staked a claim to its home turf and city support base through an integrated campaign called ‘Heart Of Brisbane’ which rolled out at the start of the new 2023 NRL season. The agency – which was recently appointment by the Queensland rugby league… Continue reading NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season
Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond the Knights’ fans have with the team. Created with independent agency Enigma, the initiative aims to celebrating the unbreakable connection between supporters and players and the… Continue reading Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
Seeking to offer fans a fun and innovative way to celebrate being a Liverpool FC supporter, the club launched an NFT collection at the end of March which featured digital illustrations of 24 men’s team players each bringing their individual and superhero characteristics to life. To try and ensure the NFTs were accessible to… Continue reading Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
A-League Side Sydney FC Rolls Out WebAR Augmented Reality New Stadium Reveal Experience
Australian A-League Men side Sydney FC teamed up with 7DX (Sydney) to give fans a virtual portal experience of the club’s new stadium through an interactive augmented reality experience The preview glimpse of the team’s new ground, which is due to open later in 2022, even enables fans to explore the stadium and even… Continue reading A-League Side Sydney FC Rolls Out WebAR Augmented Reality New Stadium Reveal Experience
Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic. Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs
In November, ahead of the Audi 2021 MLS Cup Playoffs, Sporting Kansas City teamed up with a group of local artists and makers to launch the latest iteration of the club’s traditional ‘Paint The Wall’ marketing campaign which amplifies attention around the postseason as the club seeks a third MLS championship. Based around a… Continue reading Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs
Rangers FC Release ‘Forever Together’ Christmas Campaign Across Club Social Media Platforms
In the last week of November Rangers FC launched its 2021 Christmas marketing campaign, celebrating its 150th anniversary as well as the festive season, called ‘Forever Together’ which was inspired by shared seasonal sentiment amongst its fans and which also promotes its flagship festive fixture and its Christmas gift range. According to the in-house… Continue reading Rangers FC Release ‘Forever Together’ Christmas Campaign Across Club Social Media Platforms
French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes
French football club Red Star FC continues its reputation for innovative, fan-first authenticity with the introduction of ‘Pass-Passe’ to ease entry into its Bauer stadium and enable supporters to show their allegiance to the team as well as their Covid-19 vaccine passport. The ‘Pass-Passe’ is a simple solution to reduce waiting times at stadium… Continue reading French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes
IFK Gothenburg’s ‘Support 24/7’ Online Radio Station Gives Fans The Stadium Songs They Miss
IFK Gothenburg’s ‘Support 24/7’ Radio Station provided football fans the live in-stadium songs and chants they missed when they were unable to go to games in person during the pandemic any time they missed the live stadium atmosphere and wanted to hear the songs they love (and sing along). When Covid-19 hit fans of… Continue reading IFK Gothenburg’s ‘Support 24/7’ Online Radio Station Gives Fans The Stadium Songs They Miss
Wolverhampton Wanderers FC Becomes First UK Football Club To Launch Own Record Label
In the second half of September, Wolverhampton Wanderers FC teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA) to launch a new record label – becoming the first UK football club to have its very own label. The initiative aims to ensure club-linked performers benefit from the reach of the Premier League football… Continue reading Wolverhampton Wanderers FC Becomes First UK Football Club To Launch Own Record Label
Real Sociedad De Fútbol Welcomes Back Fans With Emotional ‘Entradas / Tickets’ Campaign
Launched on 25 August, La Liga club Real Sociedad de Fútbol welcomed back its fans to the stadium after months of playing behind-closed-doors with an emotional campaign called ‘Entradas / Tickets’. The digital initiative, created in harness with advertising agency Dimensión, seeks to connect emotionally and blends nostalgia and contemporary action to explore the feeling… Continue reading Real Sociedad De Fútbol Welcomes Back Fans With Emotional ‘Entradas / Tickets’ Campaign
