IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Tag: Cloud Computing
Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
At the start of November La Liga giants Real Madrid and tech behemoth Adobe teamed up to introduce fans to a new set of hyper-personalised experiences, NFTs, metahumans, and synthetic media in a partnership which aims to further ‘Ignite The Passion’. The aim of the collaboration is to personalise fans experiences and drive deeper… Continue reading Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
The Greatest Championships – IBM & AELTC/Wimbledon
The decision to cancel Wimbledon this year was not taken lightly, but when it was, the team at The All England Lawn Tennis Club wanted to build an experience for their fans that created a sense of anticipation and occasion – just like The Championships does uniquely every summer. Territory: Global Agency: In-House… Continue reading The Greatest Championships – IBM & AELTC/Wimbledon
IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
IBM introduced a new brand platform, ‘Let’s Put Smart To Work,’ through its sponsorship of The Masters and places its Watson supercomputer at the heart of a utility-led creative approach that generates personalised highlights of the golf tournament. For the 2018 tournament, IBM is enabling fans to have an automated, personalised highlight reel service… Continue reading IBM Watson Work Leverages The Masters Sponsorship To Launch New ‘Let’s Put Smart To Work’ Brand Platform
Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
January sees a new activation wave – called ‘Do You Want More’ – in Microsoft’s ‘Passion Powers’ campaign leveraging its partnership with Real Madrid CF. Continuing a campaign that revolves around how the sponsor’s technology is helping the team – focusing on ‘power’, ‘purpose’ and ‘preparation’ – this latest initiative is spearheaded by an… Continue reading Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
EMC’s Lotus F1 Truck Jump Viral Redefines Records
EMC activates its Lotus F1 partnership in spectacular style with a world record truck jump stunt that turned into a viral sensation Stunt driver Mike Ryan planned the epic action and drove the truck off a ramp and over fellow stunt driver Martin Ivanov speeding underneath the lorry in a Lotus F1 race car.… Continue reading EMC’s Lotus F1 Truck Jump Viral Redefines Records
