Inspiring Sports Marketing
Aug 09, 2022
Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
July saw sportswear brand Gymshark open a new barbershop called ‘Deload’ designed to allow and encourage men to comfortably open up about their mental wellness to the professional mental >>
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Aug 05, 2022
PUMA & Manchester City NASA Themed Kit Campaign Celebrates An Iconic Era To promote New 2022/23 Away Strip
On 19 July, PUMA launched its Manchester City FC 2022/23 Season Away Kit through a space-themed, integrated campaign promoting the classic design’s tribute to a successful era for City >>
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Aug 05, 2022
Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner
Late July saw Drake and Nike team up with young hoops star DJ Wagner to front the launch campaign for their collaborative sportswear label NOCTA’s highly anticipated basketball collection. >>
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Jul 28, 2022
Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, >>
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Jul 26, 2022
Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Brand Jordan’s latest basketball campaign, called ‘Love, Paris’, is built around a set of indie-style documentary films which see French pro ballers Elias Konaté Dazi and Laura Kechichian share >>
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Jul 26, 2022
Nike Challenges China’s Youth To Innovate In Experiential ‘The Trove’ Campaign
Nike leveraged it belief that China’s Gen Z has an increasing aesthetic appreciation for artistic creations as youth culture is breaking the boundaries of imagination with more creativity and >>
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Jul 22, 2022
Close To Rude ‘Fat C*n’t’ Campaign Sees UK Cycling Brand Fat Lad At the Back Leverage Summer Cycling & Tour De France
Plus-size UK cyclewear brand Fat Lad At The Back seeks to challenge widespread fat shaming in cycling and throughout society through a hard-hitting and deliberately shocking outdoor campaign which >>
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Jul 21, 2022
Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’
Adidas and Manchester United FC launched the club’s 2022/23 away kit on its promotional tour of Australia immediately ahead of a pre-season friendly against Premier League rivals Crystal Palace >>
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Jul 20, 2022
Sport Retailer Lids Back To Streetwear Roots To Back Black Talent Via Style To ‘Make Them Look’
A summer US marketing campaign from sports headwear retailer Lids highlights the Boston-founded, Indiana-headquartered brand’s streetwear roots and spotlights emerging Black talent through a collaborative, creative lens. The >>
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Jul 15, 2022
Germany’s ‘White Wings’ & ‘Depant GIESSEN 46ers’ Swap Jerseys For International Week Against Racism
Two German basketball teams, White Wings Hanau and Depant GIESSEN 46ers, exchanged jerseys before a BBL / ProB game tip-off and played in the club colours of their opponents >>
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