Australia and New Zealand adventure and outdoorwear outfit Macpac released a multi-channel March campaign built on its ongoing ‘Weather Anything’ brand platform which went right up to the edge and then over the precipice to prove its products’ trustable durability. The precarious campaign, created in harness with agency The Monkeys Melbourne, sought to showcase… Continue reading NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign
Tag: Climbing
#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education. The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
January saw outdoor wear brand The North Face launch a 60-second film based on the fact that its logo is ever present on the back of its garment which it claims illustrates how the brand ‘Always Has Your Back’. The objective is to establish and reinforce The North Face’s core positioning as an active,… Continue reading The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s 55-year history. Rolling out from late April through the Southern Hemisphere’s Autumn and Winter season, this regional variation of the global marketing effort promotes both… Continue reading The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’. The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
Leveraging its partnership with Team GB (the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association) as the UK Olympic team’s official apparel supplier for the Olympic and Paralympic Games, Adidas rolled out a film series promoting its team collection called ‘Tokyo Ready’. The series consisted of a set of… Continue reading Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
AllTrails’ ‘Adventure for All’ Campaign Offers ‘10,000 Reasons’ To Enjoy The Outdoors
On 26 April, AllTrails – the self-described ‘most trusted and most used’ digital guide to the outdoors – launched it’s first-ever US ad campaign for broadcast and streaming spearheaded by a pair of spots called ‘10,000 Reasons’ and ‘Shared Monologue’. The 30-second films, which premiered during the final week of April on Bravo, Discovery,… Continue reading AllTrails’ ‘Adventure for All’ Campaign Offers ‘10,000 Reasons’ To Enjoy The Outdoors
The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors
Launched on 14 October, The North Face’s ‘Reset Normal’ initiative and associated marketing campaign aims to tackle inequality in the great outdoors. During a time when people everywhere are seeking some form of a reset from the pandemic and the turbulence of 2020, The North Face’s ‘Reset Normal’ is a global initiative encouraging people… Continue reading The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors
Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series
Patagonia continued it ongoing ‘Worn Wear’ program, which champions the stories of the real people who genuinely wear the brand’s clothes, with a new campaign led by a fresh four-minute film and which also includes a digital hub and an online video series. The ‘Worn Wear’ programme itself seeks to keep Patagonia products in… Continue reading Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series
JLL Singapore Rolls Out Sports Climbing Docu-Series On Nat Geo Marking One Year To Tokyo 2020
To show that JLL help ‘achieve ambition’, it teamed up with experiential agency MKTG Singapore and Sydney production agency The Precinct to create an eight-part documentary series about what it takes to become a climbing champion – from facing fears to setting goals, making sacrifices, pushing the limits and using innovative technology to achieve ones… Continue reading JLL Singapore Rolls Out Sports Climbing Docu-Series On Nat Geo Marking One Year To Tokyo 2020
Epic Red Bull/TCP Film Tells Tale Of Influencer Hoang Le Giang Seven Summit Challenge
Red Bull’s epic new cinematic film called ‘Charge Ahead Into Your Dream’ is a piece of creative content marketing telling Hoang Le Giang’s story of conquering personal challenges as he tackles the world’s highest and toughest summits. A dramatic allegorical story from the energy drink owner TCP features a young man’s passion for climbing… Continue reading Epic Red Bull/TCP Film Tells Tale Of Influencer Hoang Le Giang Seven Summit Challenge