Inspiring Sports Marketing
May 24, 2022
UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to >>
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Jan 17, 2022
Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
PepsiCo snack brand Frito-Lay activated its league partnership in the lead up to the 2022 Super Bowl with the release of a range of Lay’s chips/crisps which leverages its >>
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Apr 29, 2021
PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities
A new digital film called ‘Team Of Champions’ rolled out on 23 April to introduce a new national purpose football programme from PepsiCo which sees the food and drink >>
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Feb 10, 2021
UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
On 9 February, Lay’s launched a global campaign leveraging its UEFA Men’s Champions League and UEFA Women’s Champions League rights fronted by some of football’s most famous faces and >>
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Sep 08, 2020
Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags
Tom Brady and Rob Gronkowski pull of Tampa Bay Buccaneers’ pyjamas for NFL partner Frito-Lay’s season opening spot which leverages anticipation and excitement around the start of the football >>
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Jul 23, 2020
Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest
Between 2006 and 2016, Doritos ran its award-winning ‘Crash the Super Bowl’ contest which invited consumers to create their own Big-Game ads for the brand with the winning user-generated >>
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Mar 21, 2018
Pringles ‘Pringooals – Get Your Football Goal’ Campaign Leverages FIFA World Cup Fever
The American based, Kellogg’s owned brand of potato and wheat-based stackable snack chips, Pringles, is again ambushing the World Cup with a Russia 2018 campaign led by a global >>
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Jan 11, 2018
Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
Frito Lay chip brand Cheetos partnered with the USA Curling team to encourage Americans to #DoTheCurl. The campaign, which both pushes the release of a new, limited-edition Cheetos >>
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Aug 23, 2017
Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing
As the 2017/18 football season creeps closer, Doritos is one of several brand’s leveraging its NFL rights with a grid-iron themed campaign for a new four-flavoured chip called ‘Blazin’ Buffalo >>
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