Tag Archives: Chips

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to >>
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Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign

Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign

A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition >>
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Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign

Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign

PepsiCo snack brand Frito-Lay activated its league partnership in the lead up to the 2022 Super Bowl with the release of a range of Lay’s chips/crisps which leverages its >>
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PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities

PepsiCo ‘Team Of Champions’ Promotes $1m Youth Soccer Support Scheme For Underserved Communities

A new digital film called ‘Team Of Champions’ rolled out on 23 April to introduce a new national purpose football programme from PepsiCo which sees the food and drink >>
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UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign

UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign

On 9 February, Lay’s launched a global campaign leveraging its UEFA Men’s Champions League and UEFA Women’s Champions League rights fronted by some of football’s most famous faces and >>
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Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags

Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags

Tom Brady and Rob Gronkowski pull of Tampa Bay Buccaneers’ pyjamas for NFL partner Frito-Lay’s season opening spot which leverages anticipation and excitement around the start of the football >>
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Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest

Doritos Asks For Fan-Made Commercials (Again) With NFL Incentivised ‘Crash From Home’ Contest

Between 2006 and 2016, Doritos ran its award-winning ‘Crash the Super Bowl’ contest which invited consumers to create their own Big-Game ads for the brand with the winning user-generated >>
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Pringles ‘Pringooals – Get Your Football Goal’ Campaign Leverages FIFA World Cup Fever Pringles ‘Pringooals – Get Your Football Goal’ Campaign Leverages FIFA World Cup Fever

Pringles ‘Pringooals – Get Your Football Goal’ Campaign Leverages FIFA World Cup Fever

The American based, Kellogg’s owned brand of potato and wheat-based stackable snack chips, Pringles, is again ambushing the World Cup with a Russia 2018 campaign led by a global >>
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Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team

Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team

Frito Lay chip brand Cheetos partnered with the USA Curling team to encourage Americans to #DoTheCurl.   The campaign, which both pushes the release of a new, limited-edition Cheetos >>
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Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing

Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing

As the 2017/18 football season creeps closer, Doritos is one of several brand’s leveraging its NFL rights with a grid-iron themed campaign for a new four-flavoured chip called ‘Blazin’ Buffalo >>
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