To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the China National Women’s Team and star striker Wang Shuang backed by an outdoor stunt to encourage the whole nation to follow their heart. Nike teamed up with long-time creative partner… Continue reading Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
Tag: China
The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’
July saw The North Face and agency FRED & FARID Shanghai continue to leverage the post-Covid opening up in China with a campaign titled ‘TNF10000 Reasons To Get Back To Trail’ which used AI (ChatGPT and Midjourney) to rework its earlier ‘100 Reasons’ initiative aimed at reigniting the national spirit of outdoor exploration. Following… Continue reading The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’
Nike China Deploys Impactful Giant 3D Screens In China To Mark Nike Air Max Day
Nike continued its focus on flagship 3D billboards to mark Air Max Day 2023 with a showcase OOH installation – complete with bubbles, lasers, lightening bolts, robots and a giant scorpion – with a pair of giant 3D screens in Hangzhou, China. To mark Nike Air Max Day – a brand-created annual event held on… Continue reading Nike China Deploys Impactful Giant 3D Screens In China To Mark Nike Air Max Day
Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
To mark 25 years since Nike’s Jordan Brand landed in China, Wieden+Kennedy Shanghai created a campaign with The Air Historian called ‘Different Courts, Same Drive’ to tell the story of the brand’s history and reinforce the brand’s positioning and spirit across the basketball and cultural landscape. According to the campaign, Jordan stands for never… Continue reading Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin
LingoAce, the Chinese learning platform targeting young students, teamed up with former NBA star Jeremy Lin to front a new multi-channel, global campaign to promote learning Chinese and invite patents to encourage their children to learn Chinese. The online learning platform partnered with agency F5 and production studio Golden LA to create and execute… Continue reading Chinese Learning Platform Lingoace Launches Promotional Film Featuring Former NBA Star Jeremy Lin
Nike Challenges China’s Youth To Innovate In Experiential ‘The Trove’ Campaign
Nike leveraged it belief that China’s Gen Z has an increasing aesthetic appreciation for artistic creations as youth culture is breaking the boundaries of imagination with more creativity and so challenged agency BBH China to create a digital library of inspiration to boost imagination. To reignite passion and reconnect with China’s youth following the pandemic… Continue reading Nike Challenges China’s Youth To Innovate In Experiential ‘The Trove’ Campaign
Gay Games Hong Kong Launch Film Encourages Everyone From All Walks of Life To ‘Come Out’
The official launch film for the Gay Games 11 Hong Kong (GGHK) invites anyone and everyone to ‘Come Out’ for the Gay Games 2023. The integrated campaign, developed by DDB Group Hong Kong, is aimed at boosting awareness, generating excitement and motivating people to start making a plan to attend the 11th Gay Games… Continue reading Gay Games Hong Kong Launch Film Encourages Everyone From All Walks of Life To ‘Come Out’
The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai
The North Face is not an official Beijing 2022 and as such had to temporarily shutter its store in Genting Ski Resort for the duration of the Beijing 2022 Winter Olympics and Paralympics, but still found an imaginative way to leverage the event by opening the world’s coldest pop-up store. Setting out to celebrate… Continue reading The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai
Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
On 4 January, a month ahead of the start of the Winter Olympics, Juhuasuan (a marketing platform for Alibaba Group) leveraged its parent company’s status as an official IOC partner and a sponsor of Beijing 2022 via an integrated ‘Happy gathering Winter Olympics’ campaign called ‘When I Think Of Skiing, I Think Of You’ which… Continue reading Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Worldwide Olympic and Paralympic insurance partner Allianz released a new campaign ahead of the start of the 2022 Winter Olympics called ‘The Strength To Move Forward’ as its seeks to leverage its rights and stand out during the Games. Developed in tandem with agency BBDO Shanghai, the Allianz Insurance campaign eschews the conventional big… Continue reading Allianz Insurance Leverages Beijing 2022 By Championing ‘The Strength To Move Forward’
Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign
Ahead of the 2022 Beijing Winter Olympics, Alibaba Group’s Tmall partnered with agency Fred & Farid Shanghai to launch The Tmall Winter Festival 2022’ – an annual shopping event dedicated to winter sports brands – through a campaign called ‘Goodbye City, See You On Snow’. The retail brand and creative agency created an integrated… Continue reading Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign
