Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium. The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Tag: Chicago Cubs
Chicago Cubs’ Marquee Sports Network Wants Those Who Don’t Get It Yet To ‘Get It’
Marquee Sports Network, the official television network of the Chicago Cubs, extended its ‘We Get It’ campaign at the start of the 2022 Major League Baseball (MLB) season. ‘We Get All Of It’, which debuted at the start of last season, was created in harness with agency Quality Meats and for 2022 Marquee Sports… Continue reading Chicago Cubs’ Marquee Sports Network Wants Those Who Don’t Get It Yet To ‘Get It’
New Chicago Cubs TV Network Marquee Sports Campaign Tells Fans They ‘Get It’
Marquee Sports Network, the exclusive television home of the Chicago Cubs, launched a new multi-platform advertising campaign leveraging the new 2021 season called ‘We Get All Of It’. The franchise’s TV network, which begins its second season with a full 162-game schedule, teamed up with agency Quality Meats to roll out a campaign around… Continue reading New Chicago Cubs TV Network Marquee Sports Campaign Tells Fans They ‘Get It’
Red Bull ‘Special Delivery’ Prank Promotes Kris Bryant / Chicago Cubs Ltd Edition Snapchat Snapcode Cans
To leverage the start of the new Major League baseball season Red Bull has unveiled a new prank video, called ‘Special Delivery’, starring brand ambassador and Chicago Cubs star slugger Kris Bryant. Red Bull not only has a long running athlete endorser tie-up with Bryant, but it is also the official energy drink partner of… Continue reading Red Bull ‘Special Delivery’ Prank Promotes Kris Bryant / Chicago Cubs Ltd Edition Snapchat Snapcode Cans
NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
Nike’s marketing partnership playbook now regularly features congratulatory campaigns for athlete ambassadors and/or sponsored teams to celebrate milestone victories and leverage consumer passion at its peak. The tactic is built on pre-prepared content (rather than assets created on the fly in real-time) and the formula follows an established pattern: a spearhead spot (typically debuting… Continue reading NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
Reigning MLB Most Valuable Player gets pranked by Hall Of Famer Greg Maddux in a Red Bull stunt that leverages the start of baseball Spring Training and its endorser deal with the Chicago Cubs third baseman. Four-time Cy Young Award winning pitcher Maddux catches the 2016 World Series winner off guard as he steps… Continue reading Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
Nike Celebrates Cubs’ World Series Win With Real-Time & Low Latency ‘Make Someday Today’ Campaign
Spearheaded by an emotional commercial featuring a young kid playing baseball on his own with the Chicago skyline in the background, Club sponsor Nike activates around the Cubs’ World Series with a hope-fuelled ‘make Someday Today’ campaign. From TV work, digital and social strands, as well as local activations, train warps, out of home… Continue reading Nike Celebrates Cubs’ World Series Win With Real-Time & Low Latency ‘Make Someday Today’ Campaign
Budweiser Spot Imagines How Harry Caray Would Have Called The Cubs World Series Win
Budweiser, which re-aired one of its classic Harry Caray ads immediately after the Cubs World Series win, The impossible is possible. Cheers to the guy we wish had been in the booth tonight. @Cubs, #ThisBudsForYou. #FlyTheW pic.twitter.com/wLCnKCYNnO — Budweiser (@Budweiser) November 3, 2016 followed-up by creating an emotional new spot overnight imagining how the legendary… Continue reading Budweiser Spot Imagines How Harry Caray Would Have Called The Cubs World Series Win
Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series
As the Chicago Cubs and Cleveland Indians battled it out in the 2016 World Series, Major League Baseball sponsors, club partners, broadcast alliances and advertisers leveraged goat-related curses, sports superstitions and record title droughts in their rush to market around this historic Fall Classic. We don't believe in curses. We believe in Chicago. Join… Continue reading Superstitions & Curses Spark Sponsors & Ads Around Historic Cubs-Indians MLB 2016 World Series
Red Bull Bets ‘The Farm’ On Bryant As MLB Megastar
Baseball is searching for a new megastar and Red Bull might have just become the first brand to attach itself to the man some believe could replace the recently retired Derek Jeter as the MLB’s ace ambassador – Kris Bryant For technical contract-length reasons, rookie phenomenon Bryant actually began the 2015 season in Iowa’s… Continue reading Red Bull Bets ‘The Farm’ On Bryant As MLB Megastar
