Tag: Chevrolet

Chevrolet & Guy Fieri Cook Up ‘Apple Pie Hot Dog’ For MLB’s Film-Inspired Field of Dreams Game

Major League Baseball (MLB) auto partner Chevrolet today announced a collaboration with award-wining chef and culinary television star Guy Fieri to create the ultimate ballpark snack for the league’s movie-inspired Field Of Dreams game in the form of the ‘Apple Pie Hot Dog’.   The collaboration, which was developed in tandem with agency Commonwealth//McCann and… Continue reading Chevrolet & Guy Fieri Cook Up ‘Apple Pie Hot Dog’ For MLB’s Film-Inspired Field of Dreams Game

MLB Sponsor Chevy Activates Opening Day Via James Earl Jones’ Narrated ‘Field Of Dreams’

On 1 April, Major League Baseball (MLB) sponsor Chevrolet celebrated the Opening Day of the new 2021 season with an epic commercial voiced by actor James Earl Jones and called ‘Field Of Dreams’.   Indeed, the actor’s audio is taken from the famous 1989 movie of the same title: “People will come and they’ll watch… Continue reading MLB Sponsor Chevy Activates Opening Day Via James Earl Jones’ Narrated ‘Field Of Dreams’

Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign

Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and support for Team Rubicon.   The initiative, which follows on from the PepsiCo brand’s new partnership with the military non-profit organisation (which pairs the skills and… Continue reading Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign

Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign

Manchester United shirt sponsor Chevrolet activates its partnership through a new Chinese campaign, called ‘Poem’, that sees players recite motivational poetry from some of the planet’s most famous writers.   This initiative, which promotes the release of a triumvirate of new Chevy models (Cruze, Camaro and Equinox) launched in June and is being aired on… Continue reading Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign

Budweiser’s ‘Final Lap’ Tribute Around Daytona For Retiring Legend Dale Earnhardt Jr

Beer brand Budweiser offers up an ambassador farewell ad for long-time endorsers and super star Nascar driver Dale Earnhardt Jr with a powerful three-minute spot in tribute to the legend.   The moving film, developed in harness with VaynerMedia, is a branded send-off to the leading light of Nascar ahead of his retirement.   The… Continue reading Budweiser’s ‘Final Lap’ Tribute Around Daytona For Retiring Legend Dale Earnhardt Jr

Chevrolet Activates Man Utd Partnership Via Twitter-Led ‘Everything But Football Show’ Season 2

Late October saw Chevrolet launch the second season of its innovative, Twitter-only ‘Everything But Football Football Show’ to continue its bid to drive awareness and generate engagement through its Manchester United primary partnership.   This social experience, framed around an episodic talk show starring Manchester United players aims to provide fans with an insider view… Continue reading Chevrolet Activates Man Utd Partnership Via Twitter-Led ‘Everything But Football Show’ Season 2

Chevrolet Leverages Man Utd & Women’s Sport Foundation Partnerships For #BeAGoalkeeper

A new female empowerment initiative from Manchester United global partner Chevrolet called #BeAGoalkeeper encourages girls to set life goals and aims to provide the support and tools needed to achieve them.   The campaign, which also sees the car company and Utd shirt sponsor partner with the Women’s Sports Foundation, aims to ‘demonstrate the possibilities… Continue reading Chevrolet Leverages Man Utd & Women’s Sport Foundation Partnerships For #BeAGoalkeeper

Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy

At £89m, the Paul Pogba to Manchester United deal was the priciest and highest profile transfer of the offseason and no blockbuster soccer signing has seen more co-ordinated social media marketing collaboration between club, player, shirt sponsor and kit partner.   The player himself  spent the first half of the summer fronting his boot brand… Continue reading Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy

Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’

As the Premier League season drew to a close, Man Utd shirt sponsor Chevrolet ended its first year in harness with the club by rolling out a new aspect of its ongoing #AskManUtd conversation (on its Chevrolet FC digital football platform) called ‘Crossbar Challenge’.   Launched on 27 May on Chevy’s YouTube channel, the US… Continue reading Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’

Chevy’s Man Utd Mascots In New Season #PlayFor Work

Chevrolet continues to evolve its Manchester United led #PlayFor global football initiative around the world with a new joint mascot experience and online film initiative that connects the kids playing in the streets of Shanghai and on the playgrounds of Johannesburg to Wayne Rooney playing at Old Trafford.   Built on the insight that kids… Continue reading Chevy’s Man Utd Mascots In New Season #PlayFor Work

Chevy & Man Utd CSR Push Asks ‘What Do You #PlayFor’

In a new global campaign to celebrate play and inspire the worldwide football community Chevrolet asks the world ‘What Do You #PlayFor’.   The new social and digital global campaign to bring football fans closer to the sport than ever is led by a new web film.     It also promotes a new initiative… Continue reading Chevy & Man Utd CSR Push Asks ‘What Do You #PlayFor’