Chelsea FC front-of-shirt sponsor Three teamed up with charity Samaritans in April for an in-stadium and player ambassador initiative aimed at getting fans to talk more openly about mental health titled ‘Talk More Than Football’. The non-profit, cause campaign saw the telco and charity link up with a team of Chelsea legends – including… Continue reading Three, Samaritans & Chelsea FC Link On Stadium Takeover To Get Fans To Talk About Mental Health
Tag: Chelsea FC
Zapp Launches First TV Ad Leveraging Chelsea FC Sponsorship With Player Skills Challenge
The final week of November saw new drinks, snacks and grocery delivery company Zapp debut its first ever UK television commercial leveraging its partnership with Chelsea FC with players taking the creative centre stage and the brand in something of a supporting role. Debuting on Channel 4 and first posted across brand and team… Continue reading Zapp Launches First TV Ad Leveraging Chelsea FC Sponsorship With Player Skills Challenge
Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
Chelsea FC forward Timo Werner is pranked by teammates Mason Mount and Jorginho for a new Yokohama digital-first, stunt-style viral running under the title ‘Yokohama Commercial Prank’ The tyre company’s comic campaign sees the midfielders secretly prank and persuade the striker into cuddling a tyre, wear dubious outfits, make daft car noises and perform… Continue reading Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
The start of October saw mobile telecoms brand and Chelsea FC sponsor Three roll out a football-themed campaign called ‘Football Needs A Big Network’ across sports channels, digital, social and VOD. The activation draws parallels between fandom and mobile networks through a series of ads aimed primarily at football supporters which draw synergies between… Continue reading Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
Chelsea FC #LukWhosBack Fan Engagement Campaign Celebrates Lukaka Resigning
On 12 August Chelsea FC rolled out a player-specific fan engagement campaign celebrating the resigning of striker Romalu Lukaka called #LukWhosBack. The PR, social, digital and in-house TV campaign spanned multiple content pieces and sought to build buzz at the start of the new Premier League 2021/22 season, boost the club’s social following and… Continue reading Chelsea FC #LukWhosBack Fan Engagement Campaign Celebrates Lukaka Resigning
Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
Three UK united two of its leading partnerships – its front of shirt deal with Chelsea FC and its sponsorship of Channel 4’s Gogglebox – with a player-fronted ident series to promote the return of a new series of Celebrity Gogglebox. The initiative, which combines its leading sports and media tie-ups, rolled out at… Continue reading Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents
Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
On 19 May Trivago unveiled its new training kit partnership with Chelsea FC which saw the Expedia-owned hotel/accommodation web services company turn the West London club’s Stamford Bridge stadium into ‘Stamford Beach’ for a VIP event which saw the pitch turned into a tropical island. The stunt included a sandy beach and tiki bar… Continue reading Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
Chelsea FC Team Up With Nike (& Three) For ‘It’s A Chelsea Thing’ 2021/22 Season Shirt Launch
Chelsea FC’s 2021/22 season shirt launch campaign took star players Mason Mount, Timo Werner, Hakim Ziyech and Callum Hudson-Odoi alongside Magda Eriksson, Fran Kirby, Pernille Harder and Sam Kerr (and academy players Levi Colwill and Lewis Bate) on a trip back to the 1960s in an art inspired marketing push in harness with kit partner Nike and… Continue reading Chelsea FC Team Up With Nike (& Three) For ‘It’s A Chelsea Thing’ 2021/22 Season Shirt Launch
Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
The ‘Chelsea Creates’ collaboration between Chelsea FC and COPA90 celebrating and championing some of London’s brightest emerging creative talent culminated on 12 May with the club’s final London Premier League fixture against Arsenal FC. The seven-part creative series, which kicked off in late February and through to May 20201 was showcased via and amplified… Continue reading Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures
Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Budweiser leveraged its rights as the official beer of The Emirates FA Cup through an ad space donation initiative to Final fans’ locals in Leicester City FC and Chelsea FC called ‘Support Your Club, Support Your Pub’. The US based beer giant, a long-time partner of The Football Association (The FA), donated all of… Continue reading Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
10 March saw Chelsea FC mark the anniversary of the club’s foundation through an integrated campaign, led by a short film narrated by club legend Joe Cole (a born-and-bred Chelsea supporter from London), which celebrated the resilience and creativity of Londoners through the Covid-19 pandemic. The club, which was founded on 10 March 1905,… Continue reading Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
The last week of February saw automotive brand Hyundai leverage two of its flagship European football partnerships with Atlético de Madrid and Chelsea FC to promote its new IONIQ 5 electric vehicle through a campaign called ‘Electric Football Training’. The social media led sponsorship activations, which support an above-the-line marketing campaign, revolves around a pair of… Continue reading Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
