Inspiring Sports Marketing
Jan 14, 2022
Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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Jan 12, 2022
England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the >>
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Dec 16, 2021
NFL ‘My Cause My Cleats’ Platform Returns To Raise Awareness & Funds For League & Player Causes
On 30 November the NFL and the players union launched the sixth iteration of the annual ‘My Cause, My Cleats’ initiative: a multi-platform cause marketing effort which both raises >>
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Dec 16, 2021
Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs
In November, ahead of the Audi 2021 MLS Cup Playoffs, Sporting Kansas City teamed up with a group of local artists and makers to launch the latest iteration of >>
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Nov 23, 2021
NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign
November saw the NFL expand its partnership with the National Council On Problem Gambling (NCPG) to promote responsible betting through a $6,2m public awareness program designed to educate fans on >>
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Nov 08, 2021
Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
To mark the 10th year of its partnership with men’s health charity Movember, Gillette UK teamed up with football legend and sports ambassador Ian Wright, plus YouTube stars Chunkz >>
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Oct 14, 2021
Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo
A new campaign from Audi promoting its Q4 Sportback e-tron combines themes of speed and sustainability and is led by a hero commercial starring World and Olympic long jump >>
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Sep 16, 2021
Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges
On 14 September Women in Football (WiF) teamed up with a strong line up of UK sporting organisations to launch a new campaign called #GetOnside with the goal of >>
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Sep 08, 2021
USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up >>
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