Tag Archives: Charity

Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’ Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’

Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’

The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester bourbon whose ready-to-drink >>
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Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’ Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’

Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’

In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in >>
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Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles

Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles

Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female athletes >>
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Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters

Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters

Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk >>
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Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation

Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation

The start of April saw global tyre giant Continental Tyres leverage its AFL partnership through the launch of a campaign called ‘Continental Tyres Bald Stars’: an Australian marketing push >>
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Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation

Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation

Seeking to offer fans a fun and innovative way to celebrate being a Liverpool FC supporter, the club launched an NFT collection at the end of March which featured >>
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Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign

Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign

A Belgian campaign from client ‘Zijkant – Equal Pay Day’ created by agency mortierbrigade stars a team of former elite Belgian athletes and promotes the 2022 iteration of Equal >>
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LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign

LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign

LFP and the LICRA launched a new jersey in March to spearhead their joint CSR nationwide campaign against racism and antisemitism in French football   The ‘Football Contre Le >>
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Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports

Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports

In Canada, cereal brand Kellogg’s Vector celebrated the end of one of the longest recreational sports off-seasons with an unlikely initiative which it said is designed to help Canadians >>
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Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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