The United States Golf Association (USGA) rolled out its ‘A Lot To Love’ campaign, led a set of new commercials, to leverage interest in golf around its national championships – the 2015 US Open. The ads, developed with DDB, aim to use the flagship tournament not just a fulcrum for ‘golf celebration’ but to… Continue reading USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges
