‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad

Late June saw singer-songwriter Joy Crookes team up with a crowd of celebrities and soccer stars for the launch of a film titled ‘Our England’ which both celebrates and reveals the England Women’s football squad for UEFA Women’s EURO 2022.   The commercial features a young girl in her bedroom opening up her Panini football… Continue reading ‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad

England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots

The 23-person England squad announcement for the 2019 FIFA Women’s World Cup in France squad was revealed socially through an FA multi-stage campaign throughout the morning of 8 May ensuring each player had their own special moment in the form of a personal celebrity video announcement.   The squad reveal campaign was first teased socially… Continue reading England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots

Brands, Athletes, Princes & Stars Supercharge Rio Paralympic #FillTheSeats Initiative

Amidst fear and speculation surrounding empty stadium and unfilled seats ahead of the Rio 2016 Paralympics, a global fundraising response initiative called #FillTheSeats aimed to generates funds to send 10,000 Brazilian kids to the Paralympics.   Pushed through an integrated set of promotional assets – including online video     and social content across a