Castrol & Peter Crouch Celebrate ‘30 Years Of Premier League Game Changers’

Castrol, the official engine oil partner of the Premier League, teamed up with former player turned brand ambassador Peter Crouch to celebrate three decades of England’s elite football division with the roll out of an activation titled ’30 years Of Premier League Game Changers’.   The 2023 Premier League Season marks 30 years since the… Continue reading Castrol & Peter Crouch Celebrate ‘30 Years Of Premier League Game Changers’

Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home

Sunday night/Monday morning saw a brand marketers rush to leverage England’s win in the UEFA Euro 2022 as, after 56 years of hurt, the Lionesses finally brought football home in front of 87,000 at Wembley, 5.9m BBC live streams and 17.4m broadcast viewers.   Companies of all types – from official sponsors and sportswear suppliers… Continue reading Brands Celebrate England Football’s UEFA Euro 2022 Victory After The Lionesses Brought It Home

Bud Light’s Twitter Based ‘NFL Showtime Cam’ Links Fans & Players Live During Socially-Distanced Season

For the start of the new season, Bud Light leveraged its official NFL beer status by teaming up with Twitter for a self-described ‘first-of-its-kind’ virtual fan experience which offers supporters a chance to celebrate with their favourite teams in the end zone after a touchdown.   Based around a Bud Light sponsored camera and flat-screen… Continue reading Bud Light’s Twitter Based ‘NFL Showtime Cam’ Links Fans & Players Live During Socially-Distanced Season

Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign

To mark Liverpool FC’s first ever Premier League title triumph, partner Levi’s rolled out a cause campaign based around the creation three bespoke trucker jackets and limited-edition t-shirts with street artist Akse for supporters to commemorate the club’s history-making season and raise money for coronavirus causes.   Territory: UK/Global   Agency: 160Over90   Levi’s, Liverpool… Continue reading Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign

New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative

In their first season back in basketball New Balance scored with the NBA Finals MVP and celebrated Kawhi Leonard’s second ring win with a responsive, post-game campaign.   Within hours of Kawhi Leonard leading the Toronto Raptors to their first ever NBA title, New Balance leveraged its endorser alliance with a celebratory, responsive campaign reworking… Continue reading New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative

Man City & Partners Premier League Title Celebration Led By Low Latency Digital & Social Engagement Drive

Shortly after Manchester City were crowned 2017/18 Premier League champions on 15 April, the club’s digital marketing team jumped into action with the low latency roll out of a set of social media content celebrating the title and using it as an opportunity to increase exposure and engagement.   The first social media footage to… Continue reading Man City & Partners Premier League Title Celebration Led By Low Latency Digital & Social Engagement Drive

Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension

11 September saw Nissan celebrate a new three-year extension of its UEFA Champions League sponsorship through a new spot starring Real Madrid striker and the auto outfit’s athlete ambassador Gareth Bale.   To activate around the partnership news, Nissan took endorser Bale to meet a group of Madrid school children for whom he was charged with recreating… Continue reading Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension